Group Marketing

4 days ago

Singapore ALLIANCE 21 GROUP PTE. LTD. Full time

We are looking for a versatile and commercially driven **Group Marketing & Commercial Specialist**to join our team. This role is ideal for someone with a strategic mindset, strong marketing and communications experience, and a passion for driving business growth and brand visibility. You will work across multiple functions to support product development, sustainability initiatives, digital engagement, and stakeholder communications.

**Key Responsibilities**:

- To create the development and launch of new products, including market research, business plan, positioning, and go-to-market strategies.
- To lead the Group’s sustainability and ESG initiatives by working in related information gathering, communications, reporting, awareness campaigns, and stakeholder engagements.
- To act as a brand ambassador for the Group of Companies by upholding and promoting brand values, ensuring consistency in messaging, and strengthening the Group’s identity across all platforms and stakeholder engagements.
- To manage the company’s social media platforms, including the LinkedIn account of the CEO, to amplify leadership and Group's digital presence and visibility, corporate messages, and engagement with external audiences.
- To collaborate with the Heads of Business Units to plan and execute marketing campaigns aimed at increasing revenue streams and enhancing brand awareness.
- To support lead generation efforts through, digital campaigns, events, and targeted outreach strategies.
- To ensure the website and digital content are optimised for search engines in order to increase organic traffic, improve search rankings, and enhance user engagement.
- To design and distribute surveys, monitor responses, and compile findings for management review and strategic planning.
- To analyze competitors’ marketing activities and develop strategies to position the Group of Companies competitively.
- To draft content on company developments such as product launches, and prepare speeches for media release.
- To prepare and deliver presentations on the Group’s business profiles to internal and external stakeholders.
- To be able to do simple IT setup and adhere to company cybersecurity and internet safety protocols.
- To schedule, organize, and coordinate meetings, including document preparation, logistics arrangements, and accurate minute-taking for the Senior Management Board (SMB).
- To set up and manage the ALEX helpdesk system to ensure timely support, efficient handling of internal and external inquiries, and resolution tracking.
- To undertake additional duties and assignments as directed by the SMB.

**Requirements**:

- **Experience**: Minimum 3 years of relevant experience in marketing, commercial communications, or business development.
- **Skills**:Strong commercial acumen and customer engagement capabilities. Proven ability to drive revenue-generating initiatives. Creative and strategic thinker with a keen eye for branding, messaging, and public positioning.
- **Attributes**:Proactive, adaptable, and results-oriented. Comfortable handling varied tasks in a fast-paced, multi-functional environment.

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