Group Marketing

3 weeks ago

Singapore ALLIANCE 21 GROUP PTE. LTD. Full time
Roles & Responsibilities

We are looking for a versatile and commercially driven Group Marketing & Commercial Specialist to join our team. This role is ideal for someone with a strategic mindset, strong marketing and communications experience, and a passion for driving business growth and brand visibility. You will work across multiple functions to support product development, sustainability initiatives, digital engagement, and stakeholder communications.

Key Responsibilities:
  1. To create the development and launch of new products, including market research, business plan, positioning, and go-to-market strategies.
  2. To lead the Group's sustainability and ESG initiatives by working in related information gathering, communications, reporting, awareness campaigns, and stakeholder engagements.
  3. To act as a brand ambassador for the Group of Companies by upholding and promoting brand values, ensuring consistency in messaging, and strengthening the Group's identity across all platforms and stakeholder engagements.
  4. To manage the company's social media platforms, including the LinkedIn account of the CEO, to amplify leadership and Group's digital presence and visibility, corporate messages, and engagement with external audiences.
  5. To collaborate with the Heads of Business Units to plan and execute marketing campaigns aimed at increasing revenue streams and enhancing brand awareness.
  6. To support lead generation efforts through, digital campaigns, events, and targeted outreach strategies.
  7. To ensure the website and digital content are optimised for search engines in order to increase organic traffic, improve search rankings, and enhance user engagement.
  8. To design and distribute surveys, monitor responses, and compile findings for management review and strategic planning.
  9. To analyze competitors' marketing activities and develop strategies to position the Group of Companies competitively.
  10. To draft content on company developments such as product launches, and prepare speeches for media release.
  11. To prepare and deliver presentations on the Group's business profiles to internal and external stakeholders.
  12. To be able to do simple IT setup and adhere to company cybersecurity and internet safety protocols.
  13. To schedule, organize, and coordinate meetings, including document preparation, logistics arrangements, and accurate minute-taking for the Senior Management Board (SMB).
  14. To set up and manage the ALEX helpdesk system to ensure timely support, efficient handling of internal and external inquiries, and resolution tracking.
  15. To undertake additional duties and assignments as directed by the SMB.
Requirements:
  • Experience: Minimum 3 years of relevant experience in marketing, commercial communications, or business development.
  • Skills:Strong commercial acumen and customer engagement capabilities. Proven ability to drive revenue-generating initiatives. Creative and strategic thinker with a keen eye for branding, messaging, and public positioning.
  • Attributes:Proactive, adaptable, and results-oriented. Comfortable handling varied tasks in a fast-paced, multi-functional environment.

Tell employers what skills you have

Market Research
Lead Generation
Strategic Planning
Employer Branding
Sustainability
Microsoft Excel
Social Media
Customer Engagement
Event Management
Content Marketing
Adaptable
Copywriting
Product Development
Company Branding
LinkedIn
Surveys
Brand Awareness

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