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Group Marketing Director – Global Brand Governance
4 weeks ago
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Excello Group
Founder at Excello Group | Executive Search & Career Coaching for Supply Chain, Procurement, Finance and Commercial Leaders in APAC.Our client is a multi-billion-dollar consumer products powerhouse with iconic, multi-brand portfolios globally. To support the organisation's growth, they are now searching for a seasoned Group Marketing Director to join their global leadership team in Singapore.
Key Responsibilities:
Lead and manage the global marketing team, ensuring alignment with the company's long-term vision.
Global Brand Governance & Equity:
- Ensure brand consistency and integrity worldwide by establishing and maintaining brand guidelines, equity frameworks and communication principles.
- Act as brand custodian, refresh global guidelines (packaging compliance, international assignment standards) to align with company strategy.
- Protect and evolve global brand equity across all markets and product categories.
- Oversee marketing across various channels and social media platforms.
- Develop and maintain global marketing/social media playbooks (content standards, engagement rules, and platform best practices).
- Serve as the global advisory custodian for Social Media & Digital campaigns with strong focus on TikTok (group account oversight and regional advisory).
Sustainability Strategy & Innovation Alignment:
- Lead the development of the Group's global sustainability strategy (frameworks, targets, and reporting standards) for regional adoption.
- Partner with R&D and Innovation teams, working closely with regional marketing, to align global innovation pipelines with brand guidelines and market needs.
Cross-Regional Facilitation & Stakeholder Management:
- Advise executive board and marketing teams on localizing guidelines, claims, and sustainability initiatives.
- Collaborate cross-functionally (sales, finance, supply chain) to align marketing efforts
- Manage external agencies/ suppliers and internal stakeholders across markets
Team & Compliance Oversight:
- Manage lean global team across multiple markets
To be eligible for this role, you will require:
- Over 15+ years of regional/ global/ group level marketing experience ideally from Beauty/ Cosmetics, FMCG, or Hospitality sector.
- Proven success in group / global marketing leadership roles.
- Strong social media expertise with ability to leverage power of TikTok and other social media platforms to drive growth & engagement.
- Influencer sills to lead multi-market/ multi-cultural teams with impact and build relationships & trust.
- Agile leadership: experience driving change in fast-paced, matrix organisations.
- Strong business acumen, capable of steering marketing direction.
- Effective communication and presentation skills with excellent command of English a must.
Please email your cv directly in word format with job reference : "group marketing director" to hire@theexcellogroup.com
Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days we regret to inform you that your application for this position was unsuccessful.
Seniority level- Seniority levelDirector
- Employment typeFull-time
- Job functionMarketing, Product Management, and Management
- IndustriesRetail, Hospitality, and Entertainment Providers
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