Associate Director Brand Management

Job ID: 32371

Location: Singapore, SG

Area of interest: Marketing, Brand & Communications

Job type: Regular Employee

Work style: Office Working

Opening date: 25 Jun 2025

**JOB SUMMARY**
- Background
The Brand Management and Activation Team at Standard Chartered is responsible for the development and management of the company’s brand globally touching almost 83,000 employees across 52 markets. The team also leads the activation of the brand through marketing activities in collaboration with the regions, markets and businesses.**Overview**
The Associate Director Brand Community is responsible for managing all aspects of building and maintaining a community of brand practitioners across Corporate Affairs, Brand & Marketing (CABM), key external agencies and heavy users of the brand across the bank. The role is responsible for content stewardship on the Brand Centre, Brand Pulse space as well as the Brand Training program (in person, online and e-Learning) with the aim to drive impactful on-brand executions and experiences across the bank.**RESPONSIBILITIES**

**Strategy**
- Support operating model transformation through reconfiguring brand management from governance to brand guardianship and shared accountability.
- Work closely with CABM and S&T COO teams on future skills and capability building for practitioners.

**Business**
Brand Training (50%)
- Own the global brand team’s training program end-to-end (development, implementation, delivery, and evaluation). Balance requirements for virtual versus face-to-face trainings versus self-serve e-learning.
- Lead and implement annual Brand Bootcamp.
- Work closely with S&T COO team on future skills and capability building for the function. Embed brand training across key employee milestones e.g. onboarding, promotion, etc.
- Manage Training dashboard, incorporating key metrics and evaluation from program. Proactive recommendation of training program optimisation, based on analytics.
- Internal brand engagement and activation events.

**Brand Community (30%)**
- Day-to-day ownership of building and engaging with the brand community - leverage on tools, training and other initiatives to drive engagement and enable on-brand executions across the bank. Work closely with Director, Brand Operations on tooling requirements.
- Act as the content steward for the Brand Centre and Brand Pulse platforms to keep content updated, to drive engagement and thought-leadership across the community. Partner with internal communications team for amplification.

**Brand Management (20%)**
- Assist with brand training and brand advisory as a member of the brand team.

**Processes**
- Point person in the team on brand training and brand eLearning

**People & Talent**
- Assist the brand team with capability upskilling in CABM and S&T related to brand.
- Set appropriate tone and expectations and work in collaboration with risk and control partners.

**Risk Management**
- Ensure Global Head is briefed on key risk and governance issues.

**Governance**
- Maintain awareness and understanding of the regulatory framework in which the Group operates, as well as the regulatory requirements and expectations relevant to the role
- Assist with keeping Brand Management Standards up to date and support on training

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Lead the production team to achieve the outcomes set out in the Bank’s Conduct Principles
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

**Key Stakeholders**

**Internal**:

- Brand team LT and peers
- Corporate Affairs & Brand and People & Culture Communications colleagues
- CABM Learning Council
- Legal & Compliance teams
- Risk teams
- TTO
- HR Learning & Development

**External**:

- E-Learning and other training vendors
- Design and brand agencies

**Other Responsibilities**
Partner with CABM Learning Council to support Brand Training across CABM and the bank.- 8 + years’ experience of brand management across a complex and global business with direct regional or global responsibilities.
- Experience with managing end-to-end large-scale brand training programmes (face-to-face, virtual, e-learning) is highly advantageous. This should cover planning, delivery and evaluation.
- Thrives on working with people and technology, building and driving engagement with internal brand practitioner communities to drive a focus of brand excellence.
- Content curation and production experience is valued.
- International experience from emerging markets in Asia, Africa and the Middle East is preferred.
- Proven abi