Social Media Operations Specialist

23 hours ago

Central Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

APAC Social Media Operations Specialist

We are looking for an energetic, curious and enthusiastic Social Media Operations Specialist to support and help improve our client’s (one of the biggest technology companies around) operational efficiency, execution excellence, speed and social crisis readiness. While this role is within the APAC Marketing Team and requires an understanding of marketing, social and media, it is not an editorial, community or campaign management role (although this prior experience would be beneficial).

Role:

- Social Crisis Operations
- Work closely with global/regional social/PR/policy teams as part of a Global Rapid Response Team to put in place round-the-clock social listening/monitoring workflows and processes, proactive and reactive escalation and management of user sentiment across social platforms.
- Maintain and continuously improve reactive social messaging frameworks and playbooks to preempt brand risk escalations around “known issues.”
- Localisation
- Operationalise and manage the localisation of global social announcements in close collaboration with cross-functional partners (operations, PR, marketing stakeholders)
- Ensure the excellence of key internal operational processes
- Internal communication (newsletters, case studies)
- Reporting: Setting and grading objectives and key results (OKRs): Ensures OKRs are aligned, well-measured, reviewed monthly and published to key stakeholders with meaningful commentary
- Real-time optimisation: Manage the creation and management of dashboards on social media performance indicators and reports
- Training: ensure the team attends relevant training
- Budget monitoring and vendor management: ensure POs are raised, spends are being forecasted and SOWs are being raised on time
- Social Strategy
- Working closely with Social Analytics and the analytics agency, deliver ad hoc or longer-term strategy projects that allow Social Marketing to plan for important scenarios we may not have faced yet or investigate specific areas of optimisation

You:

- Bachelor’s degree or equivalent work experience as a digital or social media specialist in a marketing or advertising agency, technology company or media industry
- Strong project management experience and always striving to achieve operational excellence with rigour
- Advanced Spreadsheet user, including basic automation
- Proven success in process optimisation and operational excellence, ideally in social or digital marketing
- Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations
- Experience in social analytics and knowledge of social media monitoring and listening tools (such as BrandWatch, Sprinklr) is a plus
- Exceptional verbal and written English communications and presentations skills and - ideally - fluent in another Asian language to cover projects spanning across APAC.

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