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Social Media Specialist

2 weeks ago

Central Region, Singapore Coinup Pte. Ltd. Full time $60,000 - $120,000 per year

We are seeking a creative, data-driven, and highly engaged Social Media Specialist to elevate our FinTech Crypto presence and connect with our audience across various social media platforms. Based in Singapore, you will be responsible for developing and executing our social media strategy, creating compelling content, fostering community engagement, and driving measurable results.

Responsibilities:

  • Social Media Strategy & Planning:

  • Develop, implement, and manage our social media strategy, aligning with overall marketing and business objectives.

  • Plan and schedule compelling content across all relevant social media channels (e.g., Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Telegram, Discord, etc., specific to industry needs).
  • Identify target audiences and determine how to best reach them through social media.

  • Content Creation & Curation:

  • Create, curate, and manage engaging written, visual (graphics, photos), and video content for social media platforms.

  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized foreach platform.
  • Collaborate with graphic designers, video editors, and content creators to produce high-quality assets.

  • Community Management & Engagement:

  • Actively monitor social media channels for mentions, comments, and messages, responding promptly and professionally.

  • Foster an active and engaged online community, encouraging discussions and user-generated content.
  • Identify and engage with relevant influencers, thought leaders, and community members.
  • Handle online reviews and feedback (positive and negative) with professionalism.

  • Performance Monitoring & Analytics:

  • Track, analyze, and report on social media performance using relevant metrics (e.g., engagement rate, reach, impressions, click-through rates, follower growth, conversions).

  • Utilize social media analytics tools to gather insights and optimize content and strategy.
  • Conduct A/B testing on content and campaigns to identify best practices.

  • Trend & Competitive Analysis:

  • Stay up-to-date with the latest social media trends, tools, best practices, and algorithm changes.

  • Monitor competitor social media activities and industry news to identify opportunities and threats.

  • Campaign Management:

  • Assist in planning and executing social media campaigns, contests, and promotions to achieve specific marketing goals.

  • Manage social media advertising campaigns (if applicable to the role).

  • Cross-functional Collaboration:

  • Work closely with marketing, public relations, product, and customer service teams to ensure cohesive messaging and support integrated campaigns.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2 years of hands-on experience in social media management or digital marketing.
  • Proven experience managing social media accounts for a brand or business, with a strong portfolio showcasing successful campaigns and engagement.
  • Deep understanding of various social media platforms, their features, best practices, and analytics tools.
  • Excellent written and verbal communication skills in English, with a strong ability to craft compelling and engaging copy. (Mention other languages if relevant for the target market, e.g., "Fluency in Mandarin is a strong plus.")
  • Basic graphic design skills (e.g., Canva, Figma, or basic Adobe Creative Suite) for quick content creation.
  • Strong analytical skills to interpret data, generate insights, and optimize performance.
  • Creative mindset with an eye for compelling visuals and engaging narratives.
  • Ability to work independently, prioritize tasks, and manage multiple projects in a fast-paced environment.
  • Highly organized, detail-oriented, and proactive.

Preferred Qualifications (Bonus Points):

  • Experience in the cryptocurrency, FinTech, or technology industry.
  • Experience with video content creation and editing for social media (e.g., TikTok, Reels).
  • Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
  • Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads).
  • Proven community management experience, including handling online reputation.
  • Understanding of SEO principles related to social media content.