Strategy Lead, Asia

2 weeks ago

Singapore OGILVY SINGAPORE PTE. LTD. Full time

**The role**

**Responsibilities**
- Heavily involved in driving the POVs and strategies at the core of growth opportunities
- Ownership of the strategy and insights on client businesses; directly leads the strategy on top client businesses.
- Developing senior and C-suite client relationships to help fuel strategic guidance to their business and marketing.
- Partnering with audience planners and comms strategists to identify and understand key target audiences, surfacing interesting insights to inform strategy and creative ideas
- True partner with the creative lead. Become the fuel to their creativity and effectiveness.
- Develop brand strategy and translate into creative briefs, managing any necessary research, contributing to briefings and check-ins and helping to package output for client presentations
- Build methodologies for you and your team to stay on top of the results of our work to inform further testing / optimisation
- Equally comfortable with technology and UX teams and content strategists to ensure content delivers on overall brand and marketing objectives
- Managing the work, performance and professional development of a junior strategists.
- Maintaining a detailed awareness of relevant market trends affecting accounts, and developments in the wider advertising and communications industry
- Craft Thought Leadership on behalf of the agency to develop the agency brand.
- Supportive in the external communications efforts of the agency.

**Key attributes**
- Incessantly curious. Always asking questions and looking for new insights.
- Experience in differentiating core creative ideas from their executional treatments, and astute in assessing when these meet the brief and how they will influence behaviour.
- Proven to be capable of guiding and nurturing creative work that meets clients’ briefs.
- Highly numerate and able to understand, interpret and use complex and varied sources of data and statistics.
- Strong and persuasive communicators, able to simplify research and strategic thinking.
- Fascinated by human behaviour, social trends, and how ideas influence people.
- Able to give and receive feedback that supports the development of the agency’s creative work and improves the effectiveness of advertising ideas.
- Knowledgeable about their client’s business and market, and where and how advertising contributes to its success.
- Focused on the personal and professional development of their team, and a true collaborator.
- Hands on and passionate about innovation and building teams and new capabilities.

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