Regional Digital Merchandising Manager

6 days ago


Singapore LEGO SINGAPORE PTE. LTD. Full time

**Are you interested in delivering impactful digital merchandising strategies for APAC partner commerce sites?
**Bring your digital expertise to the table and help us craft the brand, marketing & e-commerce growth and innovation across the region
**This will be a 9-month parental leave cover role.
**Core Responsibilities**
- Develop and implement merchandising strategies for APAC partner commerce sites, including assortment prioritization, digital shelf optimization, and other activities.
- Lead efforts to optimize content, SEO, supervise digital shelf compliance and performance, and lead all aspects of external partners
- Partner with local sales and marketing teams to ensure successful strategy execution, fostering open communication to enhance performance.
- Pursue strategic tests and innovations with markets to replicate and scale successful takeaways.
- Partner with creative partners (internal and external agencies) to develop optimized content and assets for products, sites, and campaigns
- Champion user-generated content programs, integrating shopper insights into campaign strategies and ensure implementation in offline and online touchpoints.
- Plan and build roadmaps for key campaign landing pages
- Serve as e-commerce audience lead in cross-functional marketing teams, guiding campaign development for a specific audience segment
- Work with analytics team to develop data-driven insights creating visibility and recognition for results and future growth
- Maintain external orientation to identify new opportunities and push the LEGO brand towards best in class benchmarks

**Play your part in our team succeeding
The APAC Regional Marketing and E-commerce team is dedicated to leading our brand, marketing, and e-commerce growth and innovation across the region

As the driving force of our digital shelf performance and experience, you will collaborate with local, regional, and global team, activating and building relationships with external partners to elevate our online presence.

**Do you have what it takes?**
- Experience in digital merchandising within e-commerce, preferably in consumer packaged goods.
- Experience in SEO and content optimization strategies, with a focus on driving visibility and engagement.
- Experience in shopper marketing and project management, including creating promotional calendars, driving sales programs, and measuring results.
- Experience with user-generated content programs and incorporating customer insights into marketing strategies.
- Agility in running multiple projects in a changing environment, while maintaining accuracy and efficiency.
- Informal leadership skills, with the ability to influence, collaborate, and build strong relationships with local teams and partners, even without direct authority.
- Proficient in digital shelf analytics tools and Microsoft Office.
- Familiarity with top APAC e-commerce platforms is a plus

**What’s in it for you?**:
**Here are some of what to expect**:

- **Family Care Leave **- We offer enhanced paid leave options for those important times.
- **Insurances **- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- **Wellness **- We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
- **Colleague Discount **- We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- **Bonus **- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
- **Your workplace **- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO **® **team today.



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