Regional Merchandising Manager
4 days ago
Position
The Christian Dior Merchandising role is responsible for defining and coordinating the Men's category strategies with Paris HQ, regional markets, and boutiques, focusing on product launches, development, distribution, and sales initiatives. You will drive the success of the Men's category in South Asia, ensuring the maximization of sales and profitability.
This role requires a strong understanding of market trends and a passion for maintaining the brand's luxury reputation.
Job Responsibilities
Buying Function
Develop and present merchandising strategies for the region to Paris HQ and markets
Define the product mix of the category of each market
Prepare seasonal open-to-buy together with Supply Chain Department
Attend seasonal buying sessions in Paris to ensure suitable merchandise is assorted at appropriate quantities and network to achieve targeted sales projections and sell-through
Prepare and align sales forecast on seasonal and permanent products with Supply Chain Department
Deliver reliable sales planning data and work closely with Supply Chain Department for production distribution and allocation
Merchandising Function
Merchandising Strategy Development:
Coordinate for the category related issues between Paris HQ, countries and boutiques
Collaborate with markets to identify suitable target client for managed category
Conduct market research, competitors analysis, market & product trends as well as pricing
Arrange and propose retail pricing for all markets to be in line with price strategy & global positioning as set by Paris
Provide support and contribute to ad hoc projects and activities related to merchandising
Product and Inventory Management:
Manage product lifecycle from buying to delivery, ensuring timely and effective launches
Optimize inventory level with Supply Chain, Paris HQ and through rebalancing among markets
Propose season end discount and control discount to be in line with budget
Responsible for organizing and coordinating promotional activities
Performance Analysis:
Analyse sales performance through sell-through analysis & propose action plan
Monitor sales performance and analyze data to identify trends and opportunities for growth
Adjust merchandising strategies based on performance insights to drive business results
Propose incentives for selective categories and products to achieve set sales target
Cross-functional Team Collaboration:
Work with VM on full product cycle including: product launches, boutique remerchandising & season end sale
Provide and discuss with PR department to ensure brand image promotion is in line with product plan
Work closely with Client Marketing team to maximize clientele activities and identify business opportunities
Training
Liaise with Paris on seasonal product training materials
Organize and conduct products training policy; initiate training tools when needed; identify training requirements; propose new training orientations; report to Paris about the roll-out and feedback of product training
Provide the boutique network with relevant product information, sales strategies, and selling techniques
Team Management
Lead, motivate and develop the team by following up their development actions and provide career development plans
Foster a collaborative environment that encourages innovation and excellence
Establish a close working relationship with Merchanting team in different categories and retail teams
Profile
a) Education & Professional Qualifications:
University graduate in related discipline
b) Work Experience:
Previous experience in merchandising of luxury good and service related industry preferred
Minimum 10 years relevant working experience
c) Skills:
Strong analytical skill & with a good track record of strategy driven decision
Excellent Excel skill
Strong people management
Training coaching skill
Language skills: English fluent, other language ability is an added advantage
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