Digital Marketing

**Date**: Feb 24, 2025
**Location**:
Singapore, SG
**Company**:
AkzoNobel
About AkzoNobel
Since 1792, we’ve been supplying the innovative paints and coatings that help to color people’s lives and protect what matters most. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We’re active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It’s what you’d expect from a pioneering and long-established paints company that’s dedicated to providing sustainable solutions and preserving the best of what we have today - while creating an even better tomorrow. Let’s paint the future together.
© 2024 Akzo Nobel N.V. All rights reserved.
Job Purpose
The purpose of this role is to deliver proactive and operational excellent digital marketing support by executing the agreed Marketing & Communication & Media plans as well as participating in cross-functional basic processes and implementing campaigns and initiatives to support the realization of market sales and profitability targets.The purpose of this role is to deliver proactive and operational excellent digital marketing support by executing the agreed Marketing & Communication & Media plans as well as participating in cross-functional basic processes and implementing campaigns and initiatives to support the realization of market sales and profitability targets.
Key Accountabilities
Digital Marketing
Plan and execute digital marketing and related media strategy for assigned markets
Define content strategy in the digital touchpoints and measure engagement performance to assess the quality of the content and impact to Brand Health; heavy reliance on data to analyze, optimize and report performance of social/content initiatives
Develop and execute social media, influencer marketing and content marketing campaigns across brands and sub-brands in B2C and B2B space
Create, monitor and manage social media accounts by sharing engaging content to grow the communities and establish brand presence amongst all channels
Understand target consumer and produce high quality, engaging, original content that can be used cross-platform, including writing, and editing social media posts, improving engagement, and promoting campaigns leveraging social/media trends
Strong understanding of SEM and SEO and be able to interpret data and drive strategies to achieve goals
Measure, analyse and report the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future marketing strategies and campaigns
Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
Update website content from time to time
Ecommerce
**Accelerate eCommerce digital sales for assigned markets**: achieving budgeted sales volumes, prices, and profit margin and accountable for managing the digital sales orders. Optimize the daily sales and realize the budgets, planning and targets
Set vision to develop ecommerce opportunities across channels. Identify key players in different territories and establish relationships to drive business.
Understand the key business drivers across products, colour and location to build strategic ecommerce portfolio and drive ecommerce marketing strategy to accelerate ecommerce sales
Proactively analyze and report of ecommerce marketing performance, sales results, market, competition, and trends and provide action plans. Review platform metrics and collaborate with internal and external partners to optimize ecommerce journeys, conversion rate and improve acquisition rate
Analyze digital insights and data to enhance brand platforms (web and app) by closely collaborating with global digital teams, integration with marketplace players and other internal digital products
Formulate and execute digital marketing demand-generation initiatives including but not limited to on-site activity, social media, display, search engine and affiliate marketing channels
Experience
- Minimum 2 - 4 yrs of hands-on experience in successfully managing digital marketing platforms, digital campaigns and ecommerce strategies
- Bachelor’s degree or higher in Digital Marketing, Marketing, Ecommerce, Communications, or a related field.

Proven Experience managing social media communities across major networks (Twitter, Youtube, Facebook, Instagram, TikTok) and developing impactful content (written, imagery, video)
- Passionate about all aspects of digital & content marketing with an innovative mindset to drive results-driven engagements through impactful and effective content
- Familiarity on content performance measurements through utilization of relevant data, tools and platforms. Experienced in using social media management tools is preferred
- Preferred experience working with agency