
Senior Executive, E-commerce
1 week ago
**Position**:
Senior Executive, E-Commerce
**Profile**:
**What you will do**:
- Support the execution of Singapore Ecommerce store, and ensure smooth execution for online brand launches, tactics to use marketing inventory etc.
- Plan and deliver direct marketing campaigns with a focus on efficiency, encouraging user engagement, retention and loyalty.
- Track all campaign related performance and collating trend analysis, pulling and consolidating reports on online store performance using data visualization tools/SQL
- Daily sharing with the team of these key trends and insights that can be used to optimize online store performance
- Using data to propose new campaigns and targeting opportunities
- Strategically think about onsite campaigns that should be amplified and work with regional performance team to execute
- Create and administrate comprehensive evaluation of direct marketing campaigns, onsite optimisation and improvement to content plans and creative.
- Support the development of plans and processes that exploit channel best practices and provide a strong foundation for speed and scale
- Translate CRM and personalization strategies into inspiring creative briefs and actionable direct marketing plans
- Leverage data and key learnings to drive future onsite, direct marketing and database engagement plans
**We’re excited about you if you have**:
- A university degree preferably in Business Management, Marketing or Data Analytics
- 2+ years of data analyst experience in e-commerce/campaign management/online marketing
- Strong data analysis background
- Proven success with data-driven campaign insights
- Strong multi-channel marketing skills -digital, direct marketing, advertising
- Experience in developing client-centric marketing campaigns
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
- Knowledge of SQL,Google/Omniture Analytics is a must
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