
Performance Marketing Manager
1 day ago
This is an internal brand marketing role working with CuriousCore's B2C and B2B business units to drive acquisition and engagement using content marketing and partnerships. You will be measure through brining SQLs and MQLs (demand generation). You will report directly to the General Manager (ex-Razer and Ex-Unilever).
CuriousCore has government subsidised courses as well as non-subsidised corporate and part-time training for both Singapore and Malaysia. It plans to be a regional leader in tech skills training.
This is a hybrid role with 2 WFH days a work week.
**Who we are looking for?**
- Experience working with challenger brands in B2B or B2C go-to-market in Singapore and/or Malaysia (selling services or producticsed services)
- Data-driven and experimentation focused mindset
- Good written and spoken communication skills
- Full digital marketing campaign marketing skills in one or all of these channels (Instagram, LinkedIn and Google)
- Keen to develop brand building and partnerships skills
- Some experience leading a small team and managing full campaign lifecycles with limited resources
- Interest in the education and contacts with HR + L&D a bonus
**Responsibilities**
- Optimising our ad spend and finding product/service channel fit
- Managing new and existing brand assets and touchpoints on earned and owned channels, especially LinkedIn and Instagram.
- Planning and executing the B2B and B2C marketing strategy through our marketing channels using inbound and direct response marketing principles.
- Managing the performance of earned, owned and paid media with the given annual marketing budget
- Lead internal and external team members in design, content writers, PR and marketing operations.
- Sales enablement to generate qualified leads through improving our website and campaign landing pages and ads.
- Build a challenger brand in the traditional education and training space.
Benefits written on the careers page of our website.
**Salary**: $3,000.00 - $6,000.00 per month
**Benefits**:
- Flexible schedule
- Health insurance
- Professional development
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- 13th month salary
- Commission pay
- Performance bonus
- Yearly bonus
Work Location: Hybrid remote in Singapore 199589
- Health insurance
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