Digital Marketing Manager

1 week ago

Kallang, Singapore UOL Group Limited Full time

We are a leading listed property and hotel group in Singapore with investments in Asia Pacific countries such as Malaysia, China, Vietnam and Australia. We are looking for people who will make a difference and also share in our passion for growth and success.

**EMAIL**

**FAX**

(65) 6354 3613

**MAIL**

UOL Group Limited
101 Thomson Road, #33-00 United Square
Singapore 307591
Attention: The Human Resource Department

**Recruitment Fraud Cases**

Please manage with care and note the following:
(i) We will not make a job offer before the completion of one or more formal interviews with our Human Resource Department.

(iv) We will contact you directly for a job offer and to explain the follow-up for the onboarding.

Commercial and Group Marketing (Commercial)

**Description**

Reporting to the Senior Group Marketing Communications Manager, the incumbent will lead and execute digital-related marketing and communication plans to deliver integrated yet unique marketing strategies for the different entities. The role entails a focus on lead generation campaigns and to ensure the performance of the campaigns.

As this is a Group role, the incumbent will work closely with various retail, residential and group marketing teams to ensure that the created content adheres to group advertising, branding and marketing guidelines and objectives.

It is expected that the incumbent will manage partners and agencies to drive and deliver effective marketing programmes that are mapped to business objectives. Tracking, analysing, evaluating and reporting on the effectiveness of the campaigns and programmes on the various platforms are expected, as with recommendations to improve performances. In order to perform well in the role, the incumbent will conduct research on trends, identify new opportunities to drive digital growth and establish best practices in digital marketing. The incumbent will be required to monitor social media channels for industry trends, create and manage social and media profiles across multiple channels, drive engagement in each channel, review analytics and create reports on key metrics for content optimisation as well as writing and editing social media posts.

**Requirements**:

- Degree with 6 to 8 years of proven experience in digital/media agencies or similar role creating and executing digital strategies on behalf of external/internal clients
- Demonstrated experience in successfully executing a social programme that includes growing followers organically, increasing engagements and demand generated conversions
- Able to leverage on data-driven research/analysis to drive strategic direction and website optimisation
- Must possess strong analytical skills and be competent in digital capabilities/technology and data analytics
- Excellent communications skills including strong copywriting and copy-editing skills
- Strong project management skills with proven track record of delivering high-quality work under tight timelines
- Able to work well independently as well as in a team. Those with supervisory experience is preferred
- Multi-tasker entailing good time management and ability to handle pressure well
- Knowledge of social media or digital marketing channels out of Singapore will be a plus
- A good eye on aesthetics and design, ability to art direct and create simple artwork will be a plus
- Self-motivated and takes initiative

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