
Digital Marketing Executive
2 weeks ago
**ROLE AND RESPONSIBILITIES**:
- Develop and execute marketing strategies to guarantee a consistent and strong online exposure of our brand in Singapore. Work cross functionally (with global digital teams, retail team, as well as 3rd party agencies) to achieve targets. A strong user understanding and demonstrated expertise on content marketing is mandatory.
- Strong strategic thinker who drives digital marketing strategies and campaigns including but not limited to paid traffic acquisition, search engine optimization and leads driven digital campaigns
- Working with our digital agencies to plan and manage digital marketing campaigns, including measuring and reporting of ad performance and campaign analysis using tools like Google Analytics
- Assist head of sales and marketing in the following
- Liaising with global on vetting, ordering, approval of marketing materials, point of sales materials and time to time includes approval for written content on websites for any new launches
- Development and execution of integrated marketing campaign to drive awareness and sales of retail outlets
- Briefing of any marketing campaigns launches to retail outlets during monthly meeting, work closely with retail marketing in tracking of campaign performance (leads, appointment, conversions) and providing weekly and monthly marketing reports to management
- Participate in preparation of yearly budgeting process
- Participate and preparation for weekly sales and marketing meetings
- Work closely with wholesale team in the implementation of strategies and plans in hospitals and developing strategies to increase penetration of hearing aids & and Medical products in hospitals
- Maintain consistent brand messaging throughout all platforms
**KNOWLEDGE, SKILLS AND ABILITIES**:
- Bachelor's degree in marketing or business
- 2 years of experience in executing paid campaigns
- Knowledge of video and photo editing software such as Adobe Premiere Pro, Photoshop, InDesign, etc.
- Must be able to juggle multiple projects at the same time
- Attention to detail
- Full understanding of all social media platforms
- Problem solving skills
- Digital leads, ad performance and tracking
EA Licence No 18C9228 RCB No. 201814235W Registration No. R1108261 (Tan Li Tze)
**Job Types**: Full-time, Permanent
**Salary**: $3,000.00 - $4,500.00 per month
**Benefits**:
- Health insurance
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
- Yearly bonus
**Education**:
- Local Polytechnic Diploma (preferred)
**Experience**:
- Social media management: 1 year (preferred)
- Local Polytechnic Diploma: 1 year (preferred)
- Digital marketing: 1 year (preferred)
Work Location: One location
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