
Marketing Executive
12 hours ago
Job Description:
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Designs, builds, and maintains social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Qualifications/Skills Required:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Diploma / Bachelor's Degree in marketing or a related field
- (Good to have) Proven working experience in digital marketing
- (Good to have) Experience in optimizing landing pages and user funnels
- (Good to have) Experience with A/B and multivariate experiments
- (Good to have) Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- (Good to have) Working knowledge of ad serving tools
- (Good to have) Experience in setting up and optimizing PPC campaigns on all major search engines
- (Good to have) Working knowledge of HTML, CSS, and JavaScript development and constraints
**Job Types**: Full-time, Part-time, Permanent, Contract
**Salary**: $2,400.00 - $3,500.00 per month
**Benefits**:
- Flexible schedule
- Work from home
Schedule:
- Flexible hours
- Monday to Friday
COVID-19 considerations:
Part-time WFH
**Education**:
- Local Polytechnic Diploma (required)
**Experience**:
- Marketing / Design: 1 year (preferred)
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