Marketing Executive

2 weeks ago

Kallang, Singapore Affinity Motors Pte Ltd Full time

**Job Title: Marketing Executive**

**Overview**:
As a Car Marketing Executive, you will play a key role in developing and executing marketing strategies to promote our automotive products and drive sales. You will work closely with the marketing team to implement integrated marketing campaigns that effectively target our audience and achieve business objectives.

**Key Responsibilities**:
1. **Marketing Strategy**: Contribute to the development of marketing strategies and plans for our car models, considering market trends, consumer insights, and business goals.

2. **Campaign Management**: Manage end-to-end execution of marketing campaigns, including advertising, promotions, events, and digital initiatives. Ensure campaigns are delivered on time, within budget, and meet performance targets.

3. **Brand Management**: Assist in maintaining and enhancing the brand image and positioning of our car models. Ensure brand consistency across all marketing materials and touchpoints.

4. **Market Research**: Conduct market research and competitive analysis to identify market opportunities, consumer preferences, and industry trends. Use insights to inform marketing strategies and product development.

5. **Content Development**: Collaborate with the creative team to develop compelling marketing collateral, including brochures, advertisements, website content, and multimedia assets.

7. **Partnerships and Sponsorships**:Identify and pursue partnership opportunities with relevant organizations, influencers, and events to enhance brand visibility and reach new audiences.

8. **Sales Support**: Work closely with the sales team to develop sales support materials, training programs, and promotional activities to drive dealership traffic and increase sales.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in marketing, preferably in the automotive industry.
- Strong understanding of marketing principles, including branding, advertising, and digital marketing.
- Excellent project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
- Creative thinker with the ability to develop innovative marketing ideas and campaigns.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Proficiency in Microsoft Office suite and marketing software/tools.
- Passion for cars and automotive industry trends.

Join our team and drive the success of our car marketing initiatives as we continue to innovate and grow in the automotive market

**Job Types**: Full-time, Part-time, Permanent, Internship, Fresh graduate, Student job
Contract length: 12 months

**Salary**: From $2,000.00 per month

Expected hours: 12 per week

**Benefits**:

- Flexible schedule

Schedule:

- Monday to Friday
- Weekend availability

Supplemental pay types:

- Commission pay

Work Location: In person

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