Customer Engagement

**Summary of purpose/major responsibilities**
The Customer Engagement & Transformation Lead will play an important role in measuring our success of the new GtM model & strategies and assess future opportunities to improve commercial efficiencies in having an impactful customer engagement.

Aligned with our Play to Win directions, the key components of the job will be:
Shape short-medium-long term geographic footprint, share of Voice (SoV) and operating model strategy for Asia geographies while incorporating PtW/ global guidance Drive integrated GtM strategy implementation through omnichannel approach and manage KPIs for improvements of our commercial efficiency Prioritize key transformative projects and pan zone campaigns and drive its execution through KPI management. Support country teams to develop business case and facilitate its approval for resourcing and investments Build capability to serve as active member of agile omnichannel marketing member for region and global, providing analytics, thought leadership and influencing campaign design & implementation for Asia zone Foster teamwork, build mutual trust, and cooperation among country teams Focal point for PtW strategy execution (Asia Zone) for global and regional team

**Key Accountability**
**Develop, harmonize, and implement in the countries, metrics onl Transformation and on the evolution of our operating models including GtM **(These KPIs will be focusing on measuring our implementation & impact and the outcomes Vs Target)
- Operational Improvement & commercial efficiency (Share of Voice (including sales force) transformation, Commercial Operations Efficiency and Effectiveness management)
- Support zone initiatives as PMO and governance (budget, business reviews, innovation projects)
- Working as the central point of contact for the MEX global team and the country brand team to ensure integration of the GtM strategy to the franchise plan
- Adoption measurement (focus on improving and strengthening the analytics)
- Other relevant KPIs (based on internal and external benchmarks)
- Support countries in all key global GtM projects (Commercial excellence, Advanced Analytics, Digital projects)
- Focal point for PtW strategy & execution (Asia zone) for global and international region

**Education/experience**:

- Bachelor’s degree required; MS/MBA preferred
- Pharma industry experience, if possible (not mandatory) 5-10 years+ (in digital, marketing, commercial excellence), and project management responsibility in global environments
- Hands on digital marketing analytics experience within pharmaceutical industry is preferred. Experience working in Agile environment is a plus.
- Some experience in vaccines preferred
- Cross functional, transversal team management experience preferred
- Fluent in English

**Technical Competencies**:

- Global perspective; understanding of the commercial aspects of global pharmaceutical
- Marketing, digital, and financial knowledge
- Strong data visualization and storytelling skill
- Strong analytical capabilities
- Strategic thinking/ Project management
- Strong Excel and PowerPoint skills

**Behavioral Competencies**:

- Demonstrating personal leadership
- Self-awareness and high maturity level vs topics to be covered
- Good communication skills & ability to positively influence peers
- Good presentation skills
- Hands-on, actively participating to deliver on project plans
- Being able to progress in the face of uncertainty and to challenge default positions while focusing on solutions
- Courage: taking risks in one's own sphere of responsibility, standing up for one's position vis-à-vis the environment and management

Willing to travel approximately 30% of time across the Zone