Deputy Manager, Branding

5 days ago


Singapore Civil Service College Full time

**What the role is**

**What you will be working on**
- Develop and regularly review brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. - Work with CSC’s customer experience and marketing teams to design and facilitate overall CSC’s brand and customer experience. - Be a custodian of CSC’s corporate identity, ensuring all corporate collaterals, environmental displays and external communications materials comply with corporate identity guidelines. - Create and manage promotional collateral and campaigns to establish and maintain College branding. This includes conceptualising and designing collaterals in the form of (but not limited to) digital and print publicity communication content. - Plan and execute engagement, communications and publicity on relevant channels, including online and social media. This includes developing creative ideas and solutions, as well as suggesting the appropriate media and style to meet objectives. - Conduct customer insights analysis to identify emerging branding needs.

**What we are looking for



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