Marketing Executive

The Marketing Executive is in charge of driving the execution of the school’s marketing initiatives, campaigns, promotions, events (through marketing) for quality lead generation.

Working closely with the Communications Department, this role aims to consistently share the school’s vision and values through storytelling via various forms of digital and printed media.

This role contributes to support the school’s enrolment targets and positioning as a leading international school in Singapore. He/she will execute multi-channel tactical marketing campaigns, generating admissions enquiries from multiple target segments.

**The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom they are responsible, or with whom they come into contact will be to adhered to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, they must report any concerns to the School’s Designated Safeguarding Lead or to the Head or indeed to the Cognita Regional Safeguarding Manager so that a referral can be made accordingly to the relevant third party services.**

**Strategic Marketing**
- Working closely with the Head of Marketing and Senior Marketing Manager in rolling out the annual plan.
- Support the development and implementation of the school’s marketing and admissions strategy in positioning, growth and new opportunities.
- Regular monitoring, tracking, market research and analysis.
- Using data, research, analysis and statistics to support the plan and strategy.
- Align marketing with communications, brand, writing style, key messaging guidelines, ensuring compelling and consistent voice / style across all marketing materials and channels.

**Tactical Marketing**
- Implement marketing and promotional activity for the school (including events, digital marketing, advertising, Public Relations, etc)
- Identify and execute relevant community-based initiatives in which the school can play a relevant part, to support brand awareness and positive brand perception.
- Support with the organization and promotion of activities such as playgroups and Open House events, including school-led events.
- Manage and run online events such as webinars and virtual Open Houses via Zoom
- Work closely with the Communications department to showcase inspiring stories and true life at Stamford on various social media channels, website, PRs and chambers/partners platform through compelling storytelling and creative writing.
- Close collaboration with the Admissions team to support students and families oriented events.
- Work closely with other departments to maintain, manage and ensure the content for the school's website is up-to-date.
- Execute digital marketing plan.
- Draft monthly and ad-hoc EDMs through Microsoft Dynamics
- Maintain and update design and digital assets such as photos, videos, creatives, banners, etc.
- Support the development of key marketing materials to support the Admissions team.
- Track marketing spend and ensure marketing activities are planned and executed within agreed timeline and budgets.
- Ad hoc duties to be assigned by the Head of Marketing and Admissions Director.

**Position Requirements**
- Minimum two years of experience in marketing
- Experienced in executing marketing campaigns for lead generation.
- Ability to craft engaging and compelling copy.
- Ability to manage CMS platform and UX/UI of the Enquiry to Classroom customer journey experience.
- Enthusiastic and passionate to join a fast-paced department and dynamic industry.
- Ability to manage workload in a fast paced environment, setting of priorities and is goals oriented.
- A committed and loyal individual who strives to meet deadlines consistently.
- A great team player with ability to multitask and work independently as well.
- Experienced in managing agencies and vendors will be an advantage.
- Experience in education and language academies will be a value-added advantage, but not mandatory for the role.
- Demonstrates the Stamford core values - Integrity, Compassion, Ingenuity and Courage.
- Brand advocate and living the Stamford identity

**Qualifications**
- Degree level qualification in marketing, communication or related field
- Experienced in using customer databases/CRM platforms, CMS system
- Excellent written and verbal communication skills with the ability to write high quality marketing copy
- Knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization will be an advantage
- Analytical skills, able to interpret multiple data sets to identify trends
- A sound knowledge of online/digital marketing including website management and online advertising i