Director Gtm for Mw Small Medium Business and

The Modern Work and Devices team is looking for a GTM Lead with a passion for developing and executing leading go-to-market initiatives for Small and Medium Businesses and Education to deliver for this important segments success.

**Responsibilities**:
The role is ultimately responsible for all up revenue for SMB and educations by connecting partners and marketing to create a strategic go to Market for Asia Pacific.

Leadership and orchestration of marketing plans supporting the Microsoft 365 priorities: Increase Premium Mix, Drive Seats and Grow Usage.

Establish cross subsidiary influence and leadership access enabling your team to create and land timely and quality integrated Modern Workplace marketing plans for the segment that are fully supported by the Segment Leaders.

Partner with other marketing roles to leverage resources and/or initiatives for a more impactful and holistic plan.

Think and act as “One Microsoft” by successfully engaging stakeholders with clearly defined roles and responsibilities.

Be the Microsoft 365 ambassador of the Product Brand experience and Microsoft CPE (Customer & Partner Experience).

Lead the quarterly solution area business review.

**Product Advocacy**

**Business and Sales Management**

Develops and executes business strategy and tracks the efficacy of plans across the business to drive sustainable growth within and beyond the boundaries of the fiscal year. Accepts accountability for revenue, scorecard metrics, and key performance indicators (KPIs) for the business. Identifies strategic priorities and drives alignment across the business to enable the team/stakeholders to deliver against priorities. Partners with relevant senior leadership team(s) especially with Sales leaders for both Modern Work and Devices to ensure alignment with area/subsidiary goals and drive business priorities (either end to end or within the context of a business).

Actively leads and engages with all stakeholders across the area/subsidiary for One Microsoft orchestration. Defines and leads the execution of rhythm of the business cadence and metrics to gather feedback and enable field performance. Leads regular cadence of connections with corporate (e.g., global sales, marketing, and operations [GSMO], the business group, engineering) to execute strategic planning. Acts as the primary representative from the field, sharing insights back to the business (e.g., business group, finance, engineering teams) on execution, performance, and trends within the area/subsidiary, and anticipates changing priorities. Consolidates insights to succinctly summarize the business for senior leadership. Utilizes insights on key aspects of the business and rigor of execution to drive business performance in the field, and contributes to the development of programs and tools to drive sales and marketing performance within or across areas/subsidiaries. Drives results and impact without significant support.

**Go-to-Market (GTM) Strategy, Planning, and Delivery**

Leads definition and orchestration of strategic go-to-market (GTM) plans across the business. Develops plans inclusive of marketing, field, consulting, customer success, and partner functions that support a One Microsoft approach to overall business strategy and execution. Partners with one commercial partner (OCP) to guide the development and execution of programs to recruit and enable partners to achieve target capacity and quality. Works collaboratively with internal partners to understand goals and metrics, and considers strategic cross-product/aggregate business metrics to develop and track the appropriate key performance indicators (KPIs) and scorecard metrics in order to understand performance, drive insights, and lead corrective measures to adapt GTM delivery. Orchestrates a rhythm of the business (ROB) that enables ongoing measurement of KPIs against revenue and scorecard targets. Aligns and monitors investment impact and growth opportunities across partners. Builds and lands growth plans. In partnership with the finance organization, develops competitive strategies to drive target market share gains. Leads a complex stakeholder map to drive the local product marketing growth strategy. Drives impact through correction of error initiatives where required, landed in partnership with the sales segments and broader area/subsidiary. Leads and orchestrates functional teams in understanding and executing market strategy and customer segmentation strategy plans. Assesses and prioritizes impact over activity.

**Field Enablement**

Ensures Business Group (BG) Leads and field communities have the leadership and enablement needed to run the business locally. Serves as the primary orchestrator between the corporate and the field, and ensures field and corporate leadership are aligned on business results and actions to take. Defines the advisory/direction roles for BG Leads in the field. Provides thought leadership and ensures BG Leads and/or subsidiary