
Senior Account Director, Business Development Asia
1 week ago
Senior Account Director, Business Development Asia
Singapore
Hybrid Schedule (M/F remote, T/W/TH in-office)
At Magnite, we cultivate an environment of continuous growth and collaboration. Our work impacts what millions of people read, watch, and buy, and we’re looking for people to help us tackle that responsibility with creativity and focus. Magnite (NASDAQ: MGNI) is the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV / streaming, online video, display, and audio. Our tech fuels billions of transactions per day
The Senior Account Director, Business Development is responsible for onboarding and driving revenue from new and existing Platform customers into Magnite, through identifying key partners and assessing inbound leads.
This involves prospecting, securing & growing relationships with premium "publishers" and supply partners in the video & omnichannel ecosystem. "Publishers" include media owners, content producers, O&O websites/apps, connected device & OTT providers that want to monetize across various environments (desktop, mobile, CTV etc).
The role of Business Development is to explore & understand publishers needs and effectively communicate how Magnite’s ad serving, programmatic infrastructure & data enablement technology can help to achieve their inventory monetization objectives today and be best structured for the future.
Within the role as the lead business relationship owner of a growing ledger of global, regional and local partner accounts, they will be focused on delivering excellent customer service through consultative trusted relationships and working in partnership with the supply account managers and demand facilitation teams.
BDs empower partners to maximize every ad opportunity, they’re chartered with working to ensure an optimal relationship with each account and that each partner’s needs are met.
In this role you will:
- Identify, secure & grow relationships with premium publishers & relevant supply partners within the digital omnichannel ecosystem.- Manage & grow relationships with existing assigned strategic Asia Platform customers.- Identify, build and grow relationships with senior stakeholders (up to c suite) of premium supply partners, particular attention with OTT tier one partners.- Research and identify a target account list for designated markets, kept up to date with evolving digital landscape.- Develop and maintain a prioritised account list (new and current) with tiered relationship engagement plan.- Effectively understand clients current and future needs and how the Magnite product suite can support their own digital transformation.- Strong knowledge capabilities when understanding the Magnite solutions against competitors.- Educate & up-sell existing partnerships to utilize full breadth of Magnite’s Ad Serving, SSP, and Platform tools & products.- Train, educate & influence publishers to utilize Magnite Platform on self-service basis.- Understand the rapidly evolving ad tech ecosystem for new ideas / opportunities to guide the company’s business strategy and growth.- Partner with Magnite’s global product teams to understand global product developments and opportunities this creates for Asia publishers, developing out a localized strategy and execution plan to take new offerings to partners.- Capture and relay product feedback from Platform customer to various Magnite stakeholders.- Effectively & proactively communicate strategy and solutions to account team and management.- Partner with Asia Supply and Demand operations teams to best understand buy side needs and develop packaged inventory offering to take to market.- Work proactively with Asia operations team to execute on behalf of accounts.- Partner with Asia marketing teams to develop out and attract partner involvement within press releases, case studies, thought leadership, business social sharing and custom events.- Be an active and positive presence within the Magnite Asia family.- Travel time is expected to be 10% of time.
We’re looking for someone with:
- Bachelor’s degree- Minimum 6 years of experience in the online digital space working with premium publishers, networks, SSPs/DSPs, and exchange platforms.- The ability to understand/present complex products and deal structures.- The demonstrated ability to manage multiple priorities, projects and deadlines simultaneously- Strength in delivering presentations and the capacity to present to small and large groups, including industry events.- The capacity to engage in detailed conversations and build relationships with clients of all seniority levels.- The ability to manage large amounts of information, multi-stakeholder projects and administrative processes- An orientation to detail and data management- Proficiency in Google Workspace and/or Microsoft 365- A desire to thrive in a fast-paced, high growth, and technical
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