
Social Media Executive
4 days ago
**Overview**
If you spend more time on your social channels than sleeping, have an aptitude for copywriting and are equipped with a keen mind to troubleshoot any problems that come your way, **you are the one.**
We are looking for a **Social Media Executive **to join our award-winning team. You can be either new to the advertising industry with some experience in a social media role under your belt, or someone with a confidently experienced in this role.
Through your dexterity of the social media landscape, you will work with your teammates closely to support growth and engagement across all social channels on behalf of our clients. Your creativity and initiative to progress strategically will allow you to learn, develop and execute comprehensive social media marketing programs.
You will be required to lead, implement and maintain online social campaigns, as well as support on the wider strategy and planning for the growth of the online communities. You will be in contact with consumers through clients’ social channels, developing and implementing community strategies, managing community conversations and fostering community spirit.
**What you’ll do**:
**Content creation and calendars**:
- Master brand content calendar creation
- Content writing + creative briefings & ideation
- Content strategies which includes platform/trend/market/competitor research
**Platform management**:
- Ownership of managing clients’ social platforms independently - Primarily Facebook, Instagram
- Optimise social strategy implementation based on regular insights gained from social media analytics
- Manage communities on Facebook, Instagram and other applicable social media channels
- Plan, compose and create content calendars to engage brand communities across channels
- Follow social processes and guidelines set by client’s social and community strategy
- Plan, manage and optimise social advertising / paid media
**Insights**:
- Conduct qualitative competitive analysis on clients and competitors’ social activity
- Develop a broad understanding of reporting metrics to help improve and strengthen community management activity and social content development
- Regularly review client’s competitors to benchmark social activity and broaden understanding of social landscape
- Formulate monthly/quarterly analytical reports to better overall implementation of social strategy
**Strategy**:
- Develop and implement digital communication strategies and execution of comprehensive social media marketing plans and programs to support client objectives, including setup and execution within social channels
- Support the development of creative campaigns of all scales, from mini on-page competitions to support of on-ground activity
**You should also ideally have the following**:
- Experience using social media analytics tools (like SocialBakers)
- Working knowledge in running paid media on Facebook Ads and Google Ads
**Bonus Points if you are**:
- Interested in blockchain, NFTs, metaverses
- Fun to be around, and/or;
- Generally awesome
REBL operates on a flexible work arrangement system where you will be expected to work from the office three times a week, but with the option to work remotely otherwise.
REBL is an adopter of the Tripartite Standards for Fair Employment Practices.
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