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Category Campaigns Associate

3 weeks ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Conceptualise, develop and execute marketing campaigns for a specific Electronics & Lifestyle Category
- Collaborate and coordinate across both internal and external stakeholders, including working with internal key account managers, business intelligence, and other marketing functions (e.g. social media, partnerships, public relations, online marketing, offline marketing, graphic designers) for campaign creation and optimisation
- Conduct data analysis on campaigns performance (including against order and Gross Merchandise Value targets) and offer ongoing recommendations for campaign optimisation, such as innovative ideas, partnerships and activations that enhance campaigns performance
- Keep abreast of trends on social media, ecommerce, digital marketing and industry developments, and leverage on such trends and developments to optimise campaigns

**Requirements**:

- Excellent English communication and writing skills
- Excellent stakeholder and project management skills. Ability to handle multiple tasks, manage expectations and coordinate with internal stakeholders (graphic designers, key account managers)
- Independent and open to taking on new tasks or projects
- An analytical and structured thinker. Have a good affinity for critical thinking, hands-on execution and problem-solving
- Reliable and possess strong team spirit. Able to work collaboratively, is patient and has good social skills
- Prior experience (at least 3-5 years) in ecommerce, marketing (including agencies) or equivalent roles
- Knowledgeable and excited about all things tech