Associate Category Manager

3 days ago

Singapore Cold Storage Singapore Full time

The Role

To develop and implement strategic plans for the Beer, Wine, Spirits (BWS) and Tobacco categories within the framework of a disciplined category management process. The role focuses on driving sales growth, profitability, and market share by curating a competitive product mix, ensuring regulatory compliance, and delivering value to customers.

Key Responsibilities

  • Drive Category Performance
  • Achieve sales, profit, and income targets for the BWS & Tobacco categories through effective strategic business plans.
  • Product Mix & Range Development
  • Develop, implement, and manage an optimum assortment across international brands, local favourites, and private labels, tailored to customer preferences and evolving market trends.
  • Promotions & Campaigns
  • Design and execute promotional plans that bring excitement to stores, support seasonal occasions (e.g., festive gifting, major sporting events), and deliver incremental sales.
  • Pricing & Value Strategy
  • Develop and implement competitive pricing strategies that balance value for customers with margin optimization, while remaining compliant with excise duty and regulatory requirements.
  • Placement & Planograms
  • Create effective merchandising, placement, and planogram strategies to enhance visibility, improve category turnover, and positively influence customer purchase behaviour.
  • Supplier & Brand Partnerships
  • Build and maintain strong relationships with breweries, distilleries, tobacco manufacturers, distributors, and local suppliers. Negotiate terms, discounts, and trading income to improve profitability.
  • Compliance & Governance
  • Ensure strict adherence to regulatory requirements governing alcohol and tobacco sales, including age-restriction policies, labelling, health warnings, and advertising standards.
  • Shrink & Inventory Control
  • Achieve reduction in shrinkage and write-offs through disciplined buying, stock rotation, and inventory management practices.
  • Cross-Functional Collaboration
  • Work closely with operations, marketing, supply chain, and finance teams to ensure seamless execution of category initiatives.

Requirements

  • Degree in Business, Marketing, or a related discipline
  • At least 3 years of experience in category management, merchandising, or marketing—preferably within BWS, tobacco, FMCG, or retail
  • Strong commercial acumen with a proven track record of driving category sales and profitability
  • Knowledge of alcoholic beverage and tobacco market trends, excise duties, and regulatory frameworks
  • Proficient in data analysis (Excel: PivotTable, VLookup / Tableau / Nielsen) with the ability to translate insights into actionable strategies
  • Experienced in supplier management, contract negotiation, and joint business planning with global and local brands
  • Excellent communication and stakeholder management skills, with the ability to influence across functions and external partners
  • Self-motivated, well-organised, and able to thrive in a fast-paced retail environment
  • Customer-centric mindset, with the ability to balance compliance, commercial goals, and customer satisfaction effectively.
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