Cards Portfolio Management Specialist Sg

1 week ago

Singapore CIMB Group Full time

**Responsibilities:
Strategy and Planning
- Conceptualize, plan & implement customer life cycle programs to build core and revolving spends, drive higher engagement, line utilisation, retention, and revenue uplift within the portfolio.
- Analyse and interpret portfolio data, identify opportunities, and develop marketing programmes, propositions, and offers to target identified customer segments.
- Drive business profitability through fee income from various fees and charges and identifying market opportunities.
- Possess a comprehensive understanding of the cards and unsecured lending market, competition, and economy, and their impact on the business. Work closely with internal stakeholders (Marketing, Digital Banking, Analytics, Operations, Legal & Compliance, Customer Experience, Call Centre) to ensure seamless execution of programs.

Business Performance and Management
- Execute, track and measure campaign / channel performance & effectiveness.
- Manage campaigns end-to-end from preparing campaign proposals, business cases to creative development, campaign fulfilment, and post campaign analyses.
- Continuously monitor key portfolio indicators.
- Monitor competition to maintain competitiveness.
- Perform regular reporting, analysis, and presentation of key business results to management.
- Work with Digital Banking team and IT on testing and system-related issues.
- Manage key concerns and any customer issues relating to campaigns. Project management for new collaborations and projects.

People Management

Work closely with internal and external stakeholders to ensure smooth executive of deliverables.

Regulatory Compliance

Work closely with internal stakeholders to ensure all product offers and communications adhere to regulatory requirements.

**Requirements:
**Qualifications**:
Possess a Degree/Diploma in any discipline

Relevant Work Experience

Minimally 3 years of Product/Portfolio/Marketing experience, preferably in the Credit Cards and/or Unsecured Lending industry

Technical/Functional Skills
- Strong business acumen
- Highly numerate and strong analytical skills
- Good knowledge of credit cards industry and customer life cycle management
- In-depth understanding of customer segmentation and marketing
- Knowledge of campaign management and digital marketing Proven ability to develop product and marketing strategies and effectively communicate recommendations to management

Personal Skills (Soft Competencies)
- Resourceful, independent and meticulous
- Demonstrated problem solving and decision making skills
- Excellent communication (spoken and written), interpersonal and stakeholder management skills
- Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
- A team player who is enthusiastic and highly motivated

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