Card Portfolio Growth Specialist

1 week ago


Singapore beBeeMarketing Full time $70,000 - $105,000
Job Overview

This role involves developing comprehensive marketing strategies to drive card usage, activation, and overall portfolio growth. The successful candidate will create targeted value propositions and messaging based on customer insights and lifecycle stage.

Key Responsibilities:
  • Create compelling marketing positions that differentiate our offerings in the market
  • Develop and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage
  • Collaborate with cross-functional teams to ensure marketing initiatives align with business goals, brand strategy, and customer needs
  • Support campaign performance tracking and analysis to optimise marketing effectiveness
  • Proficient in leveraging creative tools to produce engaging marketing content

Requirements:
  • Bachelor's degree in Marketing or a related field
  • 2- 4 years of relevant experience in marketing, preferably in cards, banking, or financial services
  • Strong project management skills with the ability to manage multiple campaigns simultaneously
  • Proficient in leveraging customer insights and analytics to inform marketing strategy
  • Excellent communication, stakeholder management, and problem-solving skills


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