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Chief Marketing Officer

2 weeks ago

Singapore TRUST BANK SINGAPORE LIMITED Full time

Trust is the first of a new breed of banks in Singapore - digitally native and focused on delivering a delightful customer experience. You will work in a fast-paced and collaborative environment to solve new and interesting challenges each day. Together with our Trust team, you will help shape the future of our bank and be able to work on and solve many interesting challenges which we are facing, learn new ways of working, and help build delightful high-quality products for our customers.

As a **Chief Marketing Officer **, you'd be able to work on and solve some of the many interesting challenges we are facing, learn new ways of working, and build delightful high-quality products for our customers.

**Responsibilities**:
Within Trust, the Chief Marketing Officer (CMO) is responsible for maintaining the Bank's marketing strategy that drives the business strategy, brand promise and strategic intent of Trust. The CMO takes primary ownership of driving the marketing and branding agenda and ensuring delivery of the best communication channels to represent Trust to the intended audience. In addition, the CMO will also partner closely with the Growth and Partnership teams to achieve Trust’s Growth and Product go-to-market objectives. Specific responsibilities include:
**Strategy**
- Engaging key stakeholders to develop and implement an end-to-end Marketing, Branding and Growth strategy.
- Provide thought leadership and influence country/region's business strategy with the effective and innovative marketing tools & channels.
- Develop transformative strategy and introduce capabilities that align to business goals with an end-to-end view
- Develop marketing strategies to enhance customer revenue potential via customer acquisition and improve utilisation of current service provisions via customer retention and active usage
- Play pivotal role in marketing investment decisions and authorisations
- Ensure that brand’s tone of voice, messaging, and behaviours are aligned with the corporate narrative when we engage and communicate internally and externally

**Business**
- Ensure adequate capacity plan is in place to meet business growth and required marketing efforts
- Lead the team to formulate marketing and product campaigns using research, and leveraging digital channels
- Work with relevant stakeholders to enhance customer experience and enhance revenue potential through innovation and/or introduction of new technologies
- Measure and improve business satisfaction with overall Marketing service on a regular basis and ensuring business awareness of Marketing plans accordingly.
- Manage Marketing productivity, headcount and cost according to Growth organisation structure and capacity model.
- Be accountable for all Marketing services supported by internal and external service providers.
- Discharge Process Universe related responsibilities as defined in the Enterprise Risk Management Framework (ERMF)
- Maintain appropriate oversight over Policy Owners and Process Owners who sit directly within the Marketing function to ensure that their responsibilities as defined in the ERMF are duly discharged.
- Oversee framework and guidelines on communication, community engagement and sponsorship activities

**People and Talent**
- Lead through example and build the appropriate culture and values.
- Employ, engage and retain high quality (skill and experienced) people to deliver its obligations.
- Partner with People Team and create robust development program for the Marketing team in line with the evolving digital banking landscape.
- Create a motivational and challenging environment for staff which is conducive to creativity and performance with customer centricity in mind.

**Risk, Control and Governance**
- Ensure a robust risk and control environment in relation to the ERMF, through proactive risk identification, monitoring and mitigation.
- Ensure that all risks related to Marketing are properly monitored, managed and where necessary escalated to appropriate individuals and relevant committees, and ensuring adequate collaboration with the business stakeholders in managing these risks.
- Provide input into risk appetite, risk limits and risk acceptance for Trust and challenge risk control owners where appropriate.
- Ensure all material investments and capital/project expenditure in Marketing is managed within the agreed funding/budget.
- Ensure that Marketing prepares, tests and regularly updates its part of the Business Continuity Plan.

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Bank’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Trust. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct an