Assistant Mgr

1 day ago

Singapore NAC National Arts Council Full time

NAC's Marketing & Audience Development department advocates for and amplifies the value and importance of the arts through various communications efforts. You will work closely with the entire Council and its parent Ministry to provide strategic counsel and support in marketing communications, highlighting the Council's role as a champion of the arts. You will also collaborate with departments within the Council and external stakeholders to initiate, implement, and manage marketing communications initiatives aligned with NAC's mission, vision, and strategic thrusts.

Your role includes the following areas:

- Planning and implementing holistic and sustainable 360-degree integrated marketing communications strategies, initiatives, and campaigns for Catch and related products to attract, sustain, and retain diverse audience segments
- Managing branding, creative campaigns, and messaging to ensure strong and consistent brand positioning for the Council and its programmes, projects, and initiatives
- Analysing audience data and insights to identify trends, preferences, and opportunities for growth to support and advance the Council's work
- Monitoring, reporting, and establishing best practices on audience metrics and performance of marketing initiatives, using data-driven insights to optimise strategies and tactics to ensure alignment with KPIs
- Identifying and leveraging marketing opportunities through partnerships
- Managing the marketing budget effectively
- Maintaining strong relationships with internal (sector leads, statutory boards, ministry, etc.) and external stakeholders (creative and marketing agencies, media buying agencies, marketing partners, etc.)

**Requirements**:

- Bachelor's degree in marketing, marketing communications, digital & social media, or a related field
- 2 to 5 years of relevant work experience in corporate, digital, and marketing communications, with experience in branding and arts marketing desirable
- Strong organisational, project management, and management skills
- Strong verbal and written communication skills
- Strong interpersonal skills and ability to work well in a team, capable of collaborating with multiple stakeholders
- Good networking capabilities
- Knowledge of and passion for the arts and culture
- Applicants who require work passes need not apply

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