Asst Mgr

4 weeks ago

Singapore Government Technology Agency (GovTech) Full time

Asst Mgr / Mgr, Marketing & Audience Development – 2 yrs contract page is loaded

Asst Mgr / Mgr, Marketing & Audience Development – 2 yrs contract Apply locations Singapore time type Full time posted on Posted Yesterday job requisition id JR-10000042747

(What the role is)

Strategise and implement audience development and engagement plans for the NAC, with a focus on expanding and deepening NAC's connection with diverse audience segments, ultimately driving arts advocacy.

(What you will be working on)

Strategy Development & Implementation

  • Support in the implementation of comprehensive audience development and arts advocacy strategies

  • Monitor and analyse audience trends and behaviour change as a result of NAC's efforts and audience's deepening engagement with the arts

Data & Analytics

  • Conduct trend analysis across different artforms and audience segments to identify patterns in audience behaviour and engagement levels

Stakeholder Management

  • Maintain strong relationships with internal stakeholders and across the arts ecosystem.

  • Coordinate with marketing and programming teams at AHL for NAC-Commissioned projects such as SIFA and SWF.

  • Engage with community partners such as PA to grow arts advocacy via Arts Everywhere @CDC initiatives

Programme Implementation

  • Implement digital engagement solutions

  • Execute pilot programmes

(What we are looking for)

  • Bachelor's degree in marketing, digital media or a related field

  • Minimum 2 years of relevant work experience in marketing or digital marketing

  • Functional knowledge and passion for the arts

  • Innovation in approach to audience development

  • Understanding of arts ecosystem dynamics

  • Proficiency in data analysis tools

  • Digital platform knowledge

  • Self-starter

  • Excellent interpersonal skills

  • Problem-solving ability

  • Adaptability and flexibility

  • Good team player

The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development.

Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters

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