Product Marketing Manager, Mobile Enhancement Lead
23 hours ago
**Position Summary**
This role is responsible for defining the key product marketing strategies and executes action plans for IM mobile enhancement business to achieve the overall IM team business goals.
**Role and Responsibilities**
- Key KPIs for this role is to drive the market share, revenue targets, brand index and profit for IM mobile enhancement business (Wearables, Tablets & Accessories).
- Define the overall mobile enhancement portfolio & ranging strategy to achieve business goals.
- Manage the mobile enhancement portfolio, product/ service lifecycle and pricing strategy to ensure competitiveness and achieve market share leadership.
- Lead a team of product managers and steer the team to achieve the business goals of mobile enhancements products.
- Analyze competitors, market trends and identify gaps to grow market share for mobile enhancement.
- Lead key mobile enhancement product go to market strategy development with key internal stakeholders from other functions.
- Work closely with KAMs for development of strategic account plans, promotion plans to drive sell out and growth with key accounts.
- Work closely with retail and marketing team to ensure channel coverage and marketing communications for mobile enhancement products are optimized.
- Conduct product portfolio presentation to partners, media and consumers
- Business development and synergistic collaboration with strategic external partners that can drive revenue or brand index.
**Skills and Qualifications**
- Degree holder with at least 8 years of relevant working experience
in Product Marketing/Business development/Commercial Management
- Have strong business acumen & analytical skills, proficient in deriving key insights from data sources
- Good presentation skills and confident to present to top management
- Must be a team player and able to deal with multiple stakeholders
- Minimally 3 years in a leadership position
- Experience in IT and Mobile industry is a plus
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