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Product Marketing Manager
2 weeks ago
Position Summary
This role is responsible for driving the market share, revenue targets and profits for tablet business in the B2C/B2B segment.
Role and Responsibilities- Responsible for driving the market share, revenue targets and profits for tablet business in the B2C/B2B segment.- Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive customer service plans and initiatives as a differentiator to increase Proud To Own and brand loyalty.- Analyze competitors, market trends and identify gaps to grow market share for Tablets- Plan product roadmap, Pricing strategy with HQ and communicate to all internal stakeholders and external customers.- Responsible for go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans.- Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation- Bridge between HQ and SAPL to ensure product & pricing needs and requests are met. Must be a strong communicator.- Work closely with Key Account Managers to drive sell out and execute co marketing campaigns with channel partners- Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung IM products.
Skills and Qualifications
- Experienced professional with relevant working experience in Product Management/Marketing
- Have strong commercial sense and analytical mind
- Must be a team player and strong influencing skills
- Good communication and interpersonal skills
- Proficient with MS PowerPoint, Excel, and Word
- Excellent communication & collaboration skills
