Regional Marketing Communication Manager

The Opportunity:

The RegionalMarketing Communication Manager - Laboratory Solutions (LSS), AMEA Region,plays a pivotal role in shaping and executing marketing communication strategies to enhance Avantor's presence and reputation within the Laboratory Solutions (LSS) BU across Asia, the Middle East, and Africa (AMEA). Reporting to the Director, Communications AMEA with an indirect to the Global LSS COE, this position involves collaborating with regional business leaders, commercial teams, internal communication and global communication teams to drive brand advancement, customer engagement, and business growth for the LSS BU.

What we’re looking for:

- Education: Bachelor’s Degree (Masters preferred) in Marketing, Business, Communications, or Science, or equivalent experience
- Experience: Minimum 8years experiences in communications expertise and solid industry and functional experience of in insert experience is required
- Collaboration Tool: Microsoft Teams experience preferred
- Preferred Qualifications:

- Strong interpersonal skills as well as the ability to work in a complex matrix environment.
- Sense of urgency, however calm under pressure, resilient and flexible
- Project management skills, focused on delivery to deadlines - results driven and solutions-oriented
- Must be capable of working autonomously but engaging others as needed
- Self-motivated yet natural team player. Flexible and able to remain focused in a matrix organization.
- Excellent fluent written and spoken English skills with written and spoken Chinese capabilities.
- Demonstrated ability to successfully manage vendors, agencies; ideally with some agency experience
- Social media savvy with hands on experience in managing and developing an effective social media strategy and plan for a global organization.

How you will thrive and create an impact:
As a Regional Marketing and Communication Manager, you will act as a business partner to LSS BU leaders in the region to implement marketing communication strategies to support Avantor's LSS business segment and proprietary brands within the AMEA region.
- Coordinate and align with global communication and local commercial teams to execute marketing programs effectively across the AMEA region.
- Plan, drive and implement regional external events to support BU and regional strategy and priorities, including content & messaging for regional partner events including creating promotional materials, newsletters, brochures, and other collaterals in alignment with regional BU Commercial teams.
- Collaborate with commercial and marketing teams for event planning and execution to drive customer engagement and support sales pipelines.
- Set and track campaign performance goals, including e-newsletters, website content, PR share of voice, and related metrics.
- Manage LSS AMEA BU marketing budgets with cost savings, across the AMEA region and monitor campaign results, providing regular reports to the Commercial and Regional Communications lead.
- Measure, analyze, and continuously improve program effectiveness, focusing on ROI and KPIs/metrics.

Execution of Integrated Go-o-Market Plans
- Develop regional campaign templates, newsletters, ensuring that channels and messaging are globally aligned for local country adaption. Drive regional and country tracking and monitoring of campaign performance.
- Collaborate with the commercial excellence team to plan, develop, and execute AMEA-wide channel partner marketing programs, fostering strong relationships with partners to drive joint success and ensure alignment with Avantor’s strategic objectives.
- Interact with regional product management, sales management, and external organizations to plan, develop and implement communication plans on behalf of LSS AMEA.
- Drive marketing strategy and plans for LSS AMEA in consultation with Regional Comms lead amd Global LSS COE for NPIs in the region (incl. launch events or soft launch activities).
- Leverage Account-Based Marketing: Implement Account-Based Marketing approaches to maximize strategic partners’ marketing plans and drive targeted outcomes.
- Work closely with Regional Comms lead, AMEA Marketing Communications team and Global Communications Centres of Excellence to oversee regional program objectives, execution, and measurement.
- Report results on an ongoing basis and advocate for global processes and workflows, identifying new methods wherever applicable.
- Work closely with in-country sales leaders, portfolio specialists, the events and digital teams to ensure timely and accurate delivery of communications and supporting tools.

Social and Digital Communications
- Working with regional Social Media Manager, plan and execute social media campaigns to support LSS AMEA, to increase high-quality followers and boost engagement across social platforms while driving brand awareness.
- Develop a comprehensive social media content plan and calendar for LSS AMEA to ensure messaging consistency in ali