Strategy and Insights Lead

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us.

From drive thru updates to delivery to mobile order and pay, we are innovating quickly and growing. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

**Job Description**:
The Asia BU (ABU) consists of the Hong Kong, Korea, Taiwan, Malaysia, Singapore, Philippines, Thailand, Indonesia, India, Brunei and Vietnam markets.

This position leads the ABU strategy and insights function to ensure alignment with the Global and International DL (IDL) Segment strategy and goals. The incumbent will be working closely with the Asia BU Head and team, Global Strategy, Global Insights and other BU Strategy & Insights leads across the IDL Segment. He/she will partner with the ABU market S&I leads and leadership and act as an advisor and strategic thought partner in the following areas:

- Driving the business performance and planning process for growth
- Analyzing market performance - identifying gaps and opportunities and work with local markets to adjust plans accordingly.
- Advice on the deployment of right analytics (research or data analytics) to generate insights
- Liaise with Global Strategy & Global Insights functions, IDL segment leadership, other BU S&I leads; Facilitate best practice sharing within and beyond Asia BU

**Position Level and Reports To**:Director Reporting to Asia BU Head

**Principal Accountabilities**

The principal accountabilities include, but are not limited to:
**Leadership Alignment / Strategy & Insights**:

- Providing thought leadership on vision, strategies, key priorities and growth opportunities, critical initiatives, and pricing approaches
- Ensuring strategic and functional alignment within ABU, local markets, IDL Segment and Global team
- Support communications, change management and identification of resources for key priorities
- Leveraging and sharing of best practices across local markets and BU’s within IDL Segment as well as across other Segments and the Global team.
- Involvement in special project work (e.g., Affordability) relating to capturing the true business opportunities and accelerating growth
- Developing talent and building self-sufficiency within S&I function; Working with local market leadership team to ensure right capabilities, right tools and right processes deployed in their S&I teams

**Planning**:

- Coordinate & standardize the 3-1-Q process across the Asia BU, and align with Segment the tools and processes
- Ensure local markets have business plans that align with key strategy priorities

**Performance Management and Insights**:

- Manage Quarterly Business Review (QBR) and performance management process with Asia BU and local markets
- Provide consulting support for specific platforms/initiatives as required by markets (e.g. Pricing/Value, Menu, McCafe, etc.
- Provide feedback and input into market projections, BU targets, KPI’s and scorecards
- Support preparation and coordination of management presentations, reporting, analysis etc.

**Qualifications**:

- Proven experience in business strategy, customer analysis and business insights, preferably having experience with combined management consultancy and multi-national company s background
- Highly analytical with an ability to interpret data and information into insights; then from insights into action
- An ability to challenge, question and seek new and improved ways of working through analysis business trends, utilizing data and information
- Strong communication and alignment skills
- Collaborative and persuasive - Ability to accomplish goals through partnering with and influencing others.
- A high level of interpersonal skills, curiosity flexible mindset - desire to work in a dynamic team across multiple time zones and with diverse audiences and organizational levels
- Cultural versatility and understands how to work within Asian culture

Additional Information

Nothing in this job posting or description should be construed as an offer or guarantee of employment.