Strategy Lead

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Strategy Lead**

We’re looking for an experienced Strategy Lead to join our APAC in-house creative marketing team for our client - a leading video sharing platform.

As a Strategy Lead supporting our client you will help steward and extend the client’s brand. In this role, you're expected to help conceive and execute breakthrough ideas that will impact and strengthen users' views on the brand and its products. You need to be confident in exploring the world of creativity today, a master of memes, a lover of the latest cultural phenoms, someone who wants to challenge the status quo, and invent whole new ways of thinking, working and making.

You are widely read and knowledgeable about human behaviour, psychology, cultural differences/similarities - you come to the table with multiple references and draw on multiple sources to develop and advance strategic direction. You must be comfortable guiding a team through the process of translating research, brand goals, and high-level strategic direction into inspiring and successful creative solutions. You are a confident and eloquent presenter. You will be able to lead a multifunctional team, including external parties to develop a campaign. You are confident working across multiple different markets and cultures in Asia Pacific.

Role:

- Creating the strategic foundations to help us generate and execute impossible to ignore ideas
- Helping find, define and shape the right strategic opportunities for our creatives to work on
- Mining the infinite data trove that is the client’s brand to unearth interesting creative insights
- Leading strategic and creative development across regional marketing projects - providing insights driven guidance throughout all phases of the process including planning, GTM blueprint, creative development, execution, measurement and optimization
- Partnering closely with Insights and Measurement, marketing teams, and brand strategy to help challenge and transform the way we approach creative thinking and research
- Scaling communications globally, working with the respective regional brand and product marketing leadership while building and maintaining relationships across cross functional teams that can help to facilitate a seamless cross-functional team dynamic and ultimately lead to better creative work
- Organising and attending focus groups to do qualitative research, if needed.
- Validating insights and ideas at every turn, you help to ensure the solutions we develop impact the brand in the best possible way, taking into account objectives as well as opportunity costs.
- Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary

You:

- 10+ years of experience as a Sr Strategist / Planner at a world-class ad agency or in-house team in and around APAC.
- Ample experience in developing brand positioning, brief writing, developing multi national/regional GTM strategy for large brands.
- Able to synthesise and distil large amounts of information & data quickly, efficiently and simply, so that multiple audiences can understand and appreciate findings.
- Extensive experience understanding qualitative and quantitative research. Experience should include designing and commissioning research according to specific objectives; moderating research groups; interpreting/presenting research findings and results.
- Portfolio that highlights original breakthrough thinking and ideas
- Finger on the pulse of pop culture and the Gen Z audience
- Experience in the technology, media and entertainment categories and ability to make sophisticated products accessible and understandable to a wide audience
- Ability to invent, develop solutions across mediums, work and lead across disciplines
- Ability to thrive in a rapid paced environment on multiple projects in a scrappy, start-up atmosphere
- Self-driven, fearless interest and curiosity in culture, inventions and world-changing leaps in technology, along with a healthy disrespect for the impossible
- Exceptional verbal and written English communications and presentations skills and - ideally - fluent in another Asian language to cover projects spanning across JAPAC.