Strategy Lead

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If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
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Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Overview
The Strategy Lead is a senior role in the team to drive growth, innovation and transformation based on deep understanding of client category needs and human insights.
The ideal candidate would have experience of media fundamentals, coupled with the ability to work with detailed data to drive innovative strategic approaches that are grounded in growth and ROI.
This role will help to converge – media, data, content, programmatic, social, search, commerce etc. strategies and drive persuasive and innovative connection ideas for key client categories and brands in a rapidly changing media environment.
You will unlock growth opportunities and create industry-inspiring innovative executions. You will empower interdisciplinary teams to lead ideas into new non-traditional connection points while balancing needs for traditional media, where the target audience, brand and the idea intersect to create the greatest impact.
Key Responsibilities:
Accountable for driving strategies for all key categories of the client, using deep understanding of data and analytics, insights from tools and surveys, and an ability to draw out the patterns of human behavior
Need to distil when strategic direction can be applied and where it needs to inflect differently for global strategies
Articulate explanation to the senior client stakeholders and to marry business objectives, to consumer needs and media and communication opportunities
Ability to influence teams to deliver the right insights, by enabling productive collaboration and going deeper into understanding trends and cultural nuances.
The scope for client development is evolving, so high level of initiative will be required in thinking and framing an evolving scope. High level of solution orientation to go beyond the challenges and drive positive change.
Work closely with Digital Strategy lead to enable teams on Programmatic, Social, Search, Analytics, eCommerce to frame and deliver to client needs for transformation by creating strategic frameworks that support key areas
Constantly inspire the teams to think of innovations and how-to-do-things better in a consumer-centric manner.
Drive thought leadership pieces on an ongoing basis to support all markets in the region, focusing on driving their client’s business growth and ROI
Be relentless to drive innovative strategies that drive growth and ROI, in pursuit of award-worthy work
Based on interest and aptitude, the strategy lead will be encouraged to build clients, talent and team beyond the day-to-day role.
Qualifications
10 years in the media & advertising industry
Energetic, driven, committed and deeply knowledgeable about communication planning approaches.
Someone who goes beyond their role and has good people management skills. Ability to think on their feet and work with evolving needs where some areas will be unstructured and unmapped.
High level of written and oral communication and influencing skills. There is a need to work closely with other markets and this will require soft skills with regards to collaboration and influence
Diverse experience of different parts of media and marketing functions will be an added plus
Critical for this role will be deep understanding of digital channels including a knowledge of trends and advancements in technology
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