Measurement Lead, Youtube Marketing Insights and
1 week ago
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 10 years of insights and marketing research experience across both qualitative and quantitative product research
- Experience in campaign, advertisement, media impact measurement and analysis
- Experience in leading multi-country marketing, communications insights and analysis
Preferred qualifications:
- Experience managing third-party research agencies
- Experience in developing quantitative analysis and incorporating multiple data sources to come up with actionable insights
- Experience with data analysis languages (i.e. SQL)
- Ability to work effectively across functions and geography
- Ability to understand partners’ strategic background and objectives
- Exceptional analytical, communication (written and verbal), and presentation skills
**About the job**:
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
The YouTube Marketing Insights and Measurement team exists to empower the entire marketing organization and YouTube as a whole with vital intelligence about the user, the business, and the competitive marketplace. As Measurement Lead, YouTube Marketing APAC, your role will be to measure the effectiveness of our YouTube B2C Marketing across APAC.
You will be responsible for understanding the team’s needs, crafting an adequate measurement plan, putting the plan to execution by conducting internal and external research projects, consolidating data from different sources and formulating clear and impactful recommendations out of the gathered insights. To do this, you will be working under the responsibility of the YouTube Marketing APAC Head of Insights and Measurement, and in close collaboration with our global YouTube Measurement experts, APAC marketing teams and cross-functional partners, as well as external partners (research agencies, media and creative agencies).
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
**Responsibilities**:
- Develop measurement plan for the B2C marketing planned by YouTube APAC Marketing team, advise on methodologies and Key Performance Indicators
- Coordinate plans with global measurement team and APAC partners, and ensure smooth execution of measurement plans (timings, budgets, management of external research partners)
- Extract learnings by consolidating multiple sources of data including internal data, brand lift surveys, pre-post research and social data analytics
- Develop compelling narratives and recommendations to share insights with research stakeholders
- Be a thought leader for how we approach campaign optimization in APAC; provide support with adapted strategies and methodologies matching the region’s specificities while maintaining global consistency
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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