Regional Director, Brand Management

2 weeks ago

Singapore Goodyear Full time

Location: SG - Singapore - GST
Goodyear Talent Acquisition Representative: Kerr Bianca Beech
Sponsorship Available: Yes
Relocation Assistance Available: No

As the Regional Director - Brand Management, you will be responsible for developing and implementing brand strategies to Goodyear’s brand equity and market presence. You will lead a team to execute marketing campaigns, manage brand assets, and ensure brand consistency across all channels.

**Responsibilities**:

- ** You will develop brand copy and communication platform**
- Create and manage compelling brand copy that aligns with the brand's voice and messaging strategy.
- Oversee the development and implementation of a comprehensive communication platform to ensure consistency in brand messaging across all channels.
- ** You will develop strategic alliances**
- Identify and cultivate strategic partnerships that enhance brand visibility and equity.
- Collaborate with external partners to leverage opportunities for brand growth and market expansion.
- ** You will lead the development of advertising and creative content**
- Direct the creation of advertising campaigns and creative content, leveraging global assets and technology.
- Ensure alignment with the global brand proposition and maintain consistency across all AP markets.
- ** You will lead product communication and retail impact**
- Develop and implement effective product communication strategies to support product launches and marketing initiatives.
- Drive retail impact through targeted communication efforts, ensuring alignment with overall brand strategy.
- ** You will align guidance for corporate communication**
- Provide clear and consistent guidance for corporate communication to ensure it aligns with the brand's messaging and strategic goals.
- Coordinate with internal teams to maintain a unified brand voice across all corporate communications

**Job Qualifications**:

- You have a Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA preferred.
- You have 5+ years of experience in brand management, marketing, or a related role.
- You have proven experience in developing and executing brand strategies.
- You have strong leadership and team management skills.
- You have excellent communication and interpersonal skills.
- You have the ability to work collaboratively across various departments and with external partners.
- You are proficient in leveraging global assets and technology for brand development.
- You are experienced in managing advertising and creative content development.

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