Digital Activation Specialist

2 weeks ago

Singapore 2022 ENVIRONMENTAL SCIENCE SG PTE. LTD. Full time

**Main Purpose**
- Leverage digital ecosystem to **technically drive marketing automation implementation**:

- Enable the local marketing and sales community to leverage the available digital ecosystem effectively
- Secure utilization of available digital ecosystem under compliance and ensure **digital efficiency **by minimizing operational waste arising from processual flaws

**Key Tasks & Responsibilities**
- Assist country and cluster digital activation managers in the development of integrated digital campaigns. Co-create the design of activation initiatives by **providing insights **on available digital resources **and train teams **in independently utilizing them.
- **Develop marketing campaigns in D365 **on behalf of, and in support of country / cluster teams.
- **Configure pre-existing digital ecosystem **to ongoing campaigns, ensuring maximum effectiveness of available digital system resources.
- **Facilitate workshops to inform and train product and marketing teams **in campaign development and activation in the digital ecosystem
- Work with the Campaign Activation Analytics Co-ordinator to **measure and learn **from all campaigns run across the region. Actively share the lessons learned from this monitoring activity.
- Provide technical feedback on **causes for errors **regarding, e.g., website or campaign designs and suggest actionable solutions.
- Collaborate with digital capabilities/ IT project managers regarding requirements engineering for enhancements and future system designs.
- Evaluate the allocation of resources in the available digital ecosystem and assess improvements by adjusting capacities.

**Key Working Relations**
- Internal: Marketing, Digital Activation Managers, Commercial Excellence, IT
- External: Marketing agencies, digital specialist agencies and training organisations.

**Qualifications & Competencies**
- Academic degree in, e.g., data analytics, computer sciences, IT, or business information
- 5+ years' experience in business and technical teams in the digital domain
- Experience with marketing dedicated software tools, preferably Microsoft D365
- Demonstrated technical mastery, analytical and excellent problem-solving skills
- Ability to work both independently and as a member of a cross-functional team with elevated sense of ownership
- Demonstrated awareness of change management and influence mapping to support digital initiatives

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