Sales Director

**Job Title**:Sales Director**:
**Department**:Sales & Business Development
**Location**:Singapore (with regional oversight: Malaysia, India)
**Reports to**:Managing Director / CEO

**Job Summary**:
The **Sales Director**is responsible for leading and executing the overall sales strategy of the company to achieve ambitious growth targets. This includes overseeing **domestic and regional sales teams**, developing new market opportunities, building high-impact partnerships (especially with retail and F&B outlets), and driving revenue across all distribution channels. The role is strategic, analytical, and highly execution-focused, with a strong emphasis on expanding into new geographies such as **Kuala Lumpur**.

**Key Responsibilities**:
**1.**Sales Strategy & Execution**:

- Define, implement, and monitor a high-impact **sales strategy**aligned with business objectives.
- Lead **territory expansion**, with a focus on growing markets in **Singapore, Malaysia, and the Indian retail segment**.
- Establish **monthly, quarterly, and annual sales goals**and performance metrics for sales teams.

**2.**Team Leadership & Performance Management**:

- Recruit, train, and manage a **high-performing sales team**, including BDMs and key account managers.
- Provide coaching, motivation, and direction to ensure consistent sales performance.
- Monitor KPIs, conduct performance reviews, and set improvement plans where needed.

**3.**Client & Market Development**:

- Cultivate relationships with **key distributors, retailers, wholesalers, and restaurant chains**.
- Identify and develop new business opportunities in **Indian grocery outlets, food service operators, and cross-border partners**.
- Attend industry events, trade fairs, and exhibitions to expand the company's brand and reach.

**4.**Sales Operations & CRM**:

- Oversee the use and optimization of **CRM tools and sales analytics dashboards**.
- Ensure timely reporting of pipeline, forecast, and conversion data to senior management.
- Work closely with supply chain and finance teams to align stock availability with sales cycles.

**5.**Pricing & Negotiations**:

- Develop pricing strategies that ensure competitiveness and profitability.
- Lead high-value **negotiations with clients and partners**to close major distribution deals.
- Monitor competitor activity and adjust pricing models as needed.

**6.**Cross-Functional Leadership**:

- Collaborate with marketing to align promotional efforts with sales campaigns.
- Provide input into product development and packaging based on customer and market feedback.
- Support finance in preparing revenue projections and budgeting exercises.

**Key Qualifications & Skills**:

- Bachelor’s degree in **Business, Marketing, or related field**(MBA preferred).
- **8+ years of experience**in sales, with at least **3 years in a senior leadership role**, preferably in FMCG, food distribution, or wholesale.
- Proven experience in **regional market development (Singapore & Malaysia)**and working with **Indian retail channels**.
- Strong leadership, negotiation, and people management skills.
- Proficiency in **sales CRMs, Microsoft Office, and market analytics tools**.
- Languages**:English**(required); **Tamil or Hindi**is a plus, for Indian market engagement.

**Work Environment & Benefits**:

- Dynamic role with **regional travel**.
- Attractive **salary package + commission/bonus**structure.
- Fast-growing business with **career growth opportunities**.
- Exposure to a diverse and expanding customer base.