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Regional Digital Marketing Coordinator
2 weeks ago
New Zealand-based Edutech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.
Our tech platform connects tutors and mentors to high school students aiming to achieve admission and scholarships to top universities in the US, Canada, UK, and beyond.
Looking to be involved in a growing, global team? With our Digital marketing team members across the globe, this role has the unique opportunity to dive headfirst into driving paid digital marketing strategy and activity across up to 9 countries in Asia, working with our regional digital marketing managers, country managers and local area marketing teams.
LOCATION: Remotely or at one of our office's across the globe, you will be required to be based in or near the Asia region.
As a **Regional Digital Marketing Coordinator**, this role is responsible for:
- Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google and other paid advertising platforms.
- Contribute to Crimson’s paid digital marketing activity across multiple countries, working with Crimson’s regional digital marketing managers, country managers, local area marketing teams and the global digital marketing team to drive for results.
- Build, test and optimize paid ad campaigns to consistently improve performance
- Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
**Leadership and Initiative**
- Participate as an active member of the global digital marketing team, contributing ideas and working on projects to improve structure and processes.
- Test and launch new paid digital channels.
- Share digital marketing knowledge with global digital marketing team and local marketing teams.
**Digital Campaign Execution**
- Consistently launch paid digital advertising campaigns across several markets, following global processes, guidelines, and budgets.
- Select and design A/B tests in order to consistently improve knowledge and results.
- Consistently track leads, lead progress, and sales/revenue generated from your activities.
**Analysis and Reporting**
- Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
- Contribute in developing Crimson’s global digital marketing best practices and knowledge base.
**How you’ll know you’re crushing it (KPI’s)**:
- Digital marketing revenue targets achieved, consistently on a monthly basis across all markets managed.
- Strong ROI across digital marketing channels.
- High engagement of stakeholders.
- Consistent tracking, reporting, knowledge sharing, and rapid iteration.
**What skills and experience you’ll need**:
- At least 1-year experience in a digital marketing role or similar
- Strong attention to detail
- Excellent verbal and written communication skills.
- Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
- Ability to productively and efficiently collaborate with a globally dispersed team.
- Analytical and problem-solving skills.
- Exceptional learning agility.
- Experience with Facebook Ads, Google Ads, Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
- Basic understanding of the UK and US admissions process.
Compensation: Base salary based on experience and performance.
If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you
