
Regional Digital Marketing Leader
4 days ago
Job Title: Regional Marketing Leader
We are seeking an experienced and strategic marketing leader to oversee our digital growth strategies across key APAC markets. The ideal candidate will have a track record of managing Amazon platform to drive full-funnel campaigns, optimizing media performance, and enhancing conversion.
Key Responsibilities:
- Digital Strategy & Execution: Develop and roll out performance marketing strategies across Amazon and company website, aligning budgets, KPIs, and campaign objectives with regional and global teams.
- Amazon Marketing: Oversee paid media strategy and results on Amazon across key markets, partnering with Amazon teams and agencies to optimize Sponsored Ads, DSP, and Brand Store.
- Website Growth & Conversion: Manage media investments to increase traffic, engagement, and sales on company website, collaborating with D2C teams to enhance site performance and conversion funnels.
- Reporting & Optimization: Monitor campaign results and deliver actionable insights, managing budget allocations across markets and platforms, evaluating key performance metrics (ROAS, CAC, etc.) to ensure continuous improvement.
- Stakeholder Management: Work with regional/local commercial teams to deliver marketing priorities, manage agency and platform partners to ensure timely execution, and present strategies and performance updates to senior leadership.
Requirements:
- Bachelor's degree in business, marketing, or technology (advanced training in digital marketing is a plus).
- 8+ years of hands-on experience in consumer electronics' digital and performance marketing, with expertise in Amazon Ads.
- Strong analytical and problem-solving skills; proficient in tools such as Google Analytics, Amazon Console, and Meta Ads Manager.
- Proven track record in managing multi-market campaigns, budget planning, and optimization.
- Ability to thrive in international environments and virtual team setups.
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