Digital Marketing Leader

4 days ago

Singapore beBeeMarketing Full time $120,000 - $180,000
Marketing Technology Director

We are seeking a Marketing Technology Director to lead the development and execution of CRM and marketing automation strategies across Asia.

As Marketing Technology Director, you will be responsible for leading a small regional team to create targeted campaigns that drive engagement and loyalty across multiple markets. You will work closely with data, analytics, and product teams to integrate Salesforce Marketing Cloud and Braze for personalized, omni-channel engagement.

The ideal candidate will have proven leadership experience in CRM, lifecycle marketing, or MarTech within eCommerce, retail, or other digital-first sectors. You will possess deep hands-on expertise with Salesforce Marketing Cloud and solid working knowledge of Braze. Experience with Tealium or other customer data platforms is a plus.

This role offers a unique opportunity to shape the CRM & MarTech strategy for a well-loved eCommerce brand with millions of customers. You will drive personalization and engagement innovation across exciting, fast-moving markets. Join our collaborative and supportive team with strong career growth potential.

Key Responsibilities:

  • Lead the development and execution of APAC-wide CRM and marketing automation strategies.
  • Drive innovation using Salesforce Marketing Cloud and integrate with Braze for personalized, omni-channel engagement.
  • Collaborate closely with data, analytics, and product teams to create targeted campaigns.
  • Mentor & develop a small regional team, fostering collaboration and growth.
  • Champion best practices in marketing technology, ensuring compliance with data privacy regulations across multiple APAC markets.

Requirements:

  • Proven leadership experience in CRM, lifecycle marketing, or MarTech within eCommerce, retail, or other digital-first sectors.
  • Deep hands-on expertise with Salesforce Marketing Cloud and solid working knowledge of Braze.
  • Experience with Tealium or other customer data platforms is a plus.
  • Combines strategic vision with a practical, data-driven mindset—turning insights into impactful marketing actions.
  • Has APAC regional or multi-market experience, and understands the nuances of diverse customer bases.
  • Is an inspiring leader and excellent communicator who can manage stakeholders and deliver results.

Benefits:

  • Shape the CRM & MarTech strategy for a well-loved eCommerce brand with millions of customers.
  • Drive personalization and engagement innovation across exciting, fast-moving markets.
  • Work alongside a collaborative, supportive team with strong career growth potential.

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