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Regional Digital Marketing Leader

2 weeks ago

Singapore beBeeDigital Full time $90,000 - $120,000
Job Title: Regional Marketing Leader

We are seeking an experienced and strategic marketing leader to oversee our digital growth strategies across key APAC markets. The ideal candidate will have a track record of managing Amazon platform to drive full-funnel campaigns, optimizing media performance, and enhancing conversion.

Key Responsibilities:

  • Digital Strategy & Execution: Develop and roll out performance marketing strategies across Amazon and company website, aligning budgets, KPIs, and campaign objectives with regional and global teams.
  • Amazon Marketing: Oversee paid media strategy and results on Amazon across key markets, partnering with Amazon teams and agencies to optimize Sponsored Ads, DSP, and Brand Store.
  • Website Growth & Conversion: Manage media investments to increase traffic, engagement, and sales on company website, collaborating with D2C teams to enhance site performance and conversion funnels.
  • Reporting & Optimization: Monitor campaign results and deliver actionable insights, managing budget allocations across markets and platforms, evaluating key performance metrics (ROAS, CAC, etc.) to ensure continuous improvement.
  • Stakeholder Management: Work with regional/local commercial teams to deliver marketing priorities, manage agency and platform partners to ensure timely execution, and present strategies and performance updates to senior leadership.

Requirements:

  • Bachelor's degree in business, marketing, or technology (advanced training in digital marketing is a plus).
  • 8+ years of hands-on experience in consumer electronics' digital and performance marketing, with expertise in Amazon Ads.
  • Strong analytical and problem-solving skills; proficient in tools such as Google Analytics, Amazon Console, and Meta Ads Manager.
  • Proven track record in managing multi-market campaigns, budget planning, and optimization.
  • Ability to thrive in international environments and virtual team setups.