Transformational Regional Marketing Leader

Senior Regional Marketing Manager, APAC

The Role Overview: We are seeking a strategic and results-driven Senior Regional Marketing Manager to lead our marketing initiatives across the APAC region. This role requires a proactive leader with strong digital marketing expertise, a collaborative mindset, and the ability to drive regional performance while contributing to global marketing strategy.

• Campaign Leadership & Demand Generation

Lead the planning and execution of digital marketing campaigns across the APAC region, with clearly defined success metrics. Manage and continuously optimize Social Media campaigns across APAC, including testing innovative formats through A/B tests and other mechanisms Independently initiate and manage new initiatives in order to achieve the defined goals (e.g. lead gen, demand gen and awareness) to demonstrate innovation and ownership.

• 1. Campaign Leadership & Demand Generation
  • Plan and execute digital marketing campaigns across the EOS APAC region
  • Optimize social media campaigns using data-driven insights
  • Develop innovative strategies to drive demand generation and awareness

2. Digital Marketing & AI Competency

You translate the global marketing strategy into actionable regional plans tailored to the APAC region's unique needs, enabling local teams to contribute effectively to global marketing objectives. You define regional objectives and budgets for APAC markets and establish clear KPIs to track and continuously improve performance. You report progress regularly to relevant stakeholders.

• 2. Digital Marketing & AI Competency
  • Develop and implement regional marketing plans aligned with global objectives
  • Establish key performance indicators to measure campaign success
  • Communicate progress to stakeholders and identify areas for improvement

3. Global Marketing Leadership Team

As part of the global marketing leadership team, you help shape and advance the global marketing strategy, ensuring alignment with Sales and the Business Units. You serve as the voice of the APAC region in global and cross-regional forums. You actively engage with your counterparts in EMEA and North America to share plans, learnings, and best practices, fostering consistency and collaboration across the global marketing organization.

• 3. Global Marketing Leadership Team
  • Contribute to the development of global marketing strategy
  • Represent the APAC region in global marketing forums
  • Foster collaboration and knowledge-sharing across regions

4. Sales Collaboration & Stakeholder Management

You collaborate closely with the APAC Sales Leadership Team to reflect regional market dynamics, cultural specifics, and business priorities. You work in close partnership with regional sales leaders to understand commercial goals and identify how marketing activation strategies can best support them. You align regularly with Product Marketing and Business Unit teams to synchronize campaign planning, define priority areas, and ensure a shared approach to success measurement.

• 4. Sales Collaboration & Stakeholder Management
  • Collaborate with sales teams to drive commercial growth
  • Develop marketing strategies to support sales goals
  • Align with product marketing and business units to ensure seamless campaign execution

• Minimum 7 years of B2B marketing experience, with at least 3 years in a regional or senior-level role.

• Proven success in digital marketing, including campaign strategy, execution, optimization, and performance reporting.

• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and regional platforms such as Naver Ads and WeChat.

• Strong understanding of AI applications in marketing and a commitment to continuous learning and upskilling.

• Excellent communication, stakeholder engagement, and cross-functional collaboration skills.

• Experience working in a global matrix organization.

• Familiarity with CRM like Salesforce and Marketing automation tools like Hubspot plus Tools like Canva, Miro and PimCore are a plus.

This role requires a strategic thinker with a solution-oriented mindset and a