(Junior) Business Analyst

1 week ago

Singapore Meet Isaac Pte Ltd Full time

**About Us**:
**About Meet Issac**

Conceived in 2014 as a digital marketing agency, Meet Isaac is also part of the Ascentis Group of Companies, a leading local CRM provider in Singapore since 2003, providing loyalty and CRM solutions for retail, F&B brands in Singapore and the region. Over the years, Meet Isaac has grown to expand their capabilities and offerings, evolving into a full-service digital agency.

From data analysts to UX designers and interactive developers, the team actively updates themselves on the latest industry trends and best practices. The key to our success, in addition to the right people and the right approach, is listening. We listen to our clients’ challenges to provide an integrated strategy that addresses their needs. We listen to conversations in the industry that help us remain relevant and updated. We believe that success is a combination of innovation and a spirit of continuous improvement.

We are looking for a (Junior) Business Analyst to be part of our exciting CRM & Marketing Operations team. In this position, you will be working closely with the relevant team members in implementing end-to-end customer lifecycle and CRM plans, conducting analyses and bringing your insights to life. This will help maximise our clients’ customer lifetime value through increasing consumption and building loyalty.
- Passionate about hands-on data analysis and uncovering customer insights for value creation
- Strong advocate for assessing performance at a customer level
- Strategic thinker with proactive and hands-on execution approach
- Self-starter mentality with independent research skills and the ability to ask questions
- Methodical and logical problem-solving skills with attention to detail
- Adaptable to embrace changes and improve personal processes for greater efficiency
- Team player with a desire to learn, grow, and stay updated on current trends
- Results-oriented mindset with accountability and motivation to achieve goals
- Appreciation for an international and dynamic work environment
- Ability to build relationships with diverse stakeholders and multi-disciplinary teams

**Your day to day responsibilities**:

- Manage CRM data and analytics for CRM marketing, including automation of campaigns and reports using SQL, Python, Spark, and CRM tools.
- Analyse eCommerce and Direct to Consumer (DTC) data for CRM & Loyalty strategy and brand engagement
- Evaluate campaign performance and provide actionable recommendations for improvement
- Interpret data to optimise business performance, CRM strategies, and campaigns across local markets.
- Collaborate with campaign management and marketing automation teams for customer strategy execution
- Work with BI and data operations to ensure comprehensive customer data analysis and contact history across channels
- Design, develop, test, and deploy BI reports, dashboards, and visualisations.
- Provide support for reporting queries, data investigation, and troubleshooting, optimising the reporting process.
- Build ETL pipelines for data processing and automation
- Manage and maintain customer databases for data integrity, including data migration as needed.
- Develop and execute CRM activities for B2C and B2B, aligning with international strategy
- Optimise CRM and marketing activities through customer profiling and segmentation
- Initiate analysis projects to enhance customer relationships
- Assess CRM programs, member communications, and promotional activities for ROI optimisation.

**Qualifications**:

- Bachelor's Degree in a quantitative field (e.g., Statistics, Economics, Business Analytics, Computer Science, Marketing) or equivalent practical experience.
- 1-3 years of experience in data analytics, preferably in ecommerce and/or digital environments, focusing on customer acquisition, value, growth, and retention.
- Hands-on experience with querying MSSQL databases and writing stored procedures
- Proficiency in SQL and experience with data visualisation and dashboarding tools (e.g., Tableau, Google Data Studio, or similar BI tools)
- Practical knowledge of programming languages (e.g., Shell, Python) and statistical analysis tools (e.g., Python, R)
- Previous experience in CRM data analytics and automation (a plus but not required)
- Proficiency in working with relational databases and collaborating with cross-functional teams to enhance customer lifecycle and achieve business outcomes
- Analyse marketing program requirements and conduct gap analysis for data availability
- Define and implement data acquisition and update activities to maintain desired database coverage and quality levels
- Strong business acumen and communication skills, including the ability to present technical information to non-technical stakeholders

**Other Information**:
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