Head of Marketing

WorldFirst is an innovative global payment platform, helping businesses and people prosper by making the movement of money around the world faster, easier, safer and cheaper. Dedicated to driving pioneering technology, our growth is driven by our product development and international expansion, enabling us to power the next generation of global businesses.

What You’ll Do:

- Build, lead and motivate a strong team of marketing professionals covering all the main marketing disciplines with a specific understanding of digital marketing, partnership marketing, events/sponsorships, CRM, and customer communications
- Effectively co-ordinate all marketing activity across the APAC region, which includes SEA and ANZ, through a team operating in a matrix structure
- Work closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externally
- Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the WorldFirst brand in the region. These activities include:

- Advertising and media
- Digital (PPC, SEO, Social, Ad Networks, KOL, etc.)
- CRM (Eloqua, Salesforce)
- Partnerships
- Sponsorships and Events
- Research and Competitor Benchmarking
- Work in conjunction with the Global Marketing Leadership team to lead the localization of the marketing strategy
- Define a robust CRM strategy and drive growth in the active client base through customer retention, increasing transaction frequency and value acquisition
- Ensure data and insights underpin the Marketing strategy, execution and growth plans
- Own the Marketing budget and operational management
- Drive local commercially focused PR, social media activities and manage third party agency relationships
- Drive and grow customer /partnership acquisition, through online and offline channels leveraging both in-house as well as third party/agency resources.
- Set measurable KPIs for all activities and initiatives being undertaken and demonstrate channel/campaign ROI through attribution modelling
- Define and establish the Customer Loyalty mechanisM/Framework to drive customer engagement, loyalty and satisfaction
- Work in conjunction with the Global Marketing teams and Head office teams in China to effectively define and communicate the marketing strategy as it pertains to the APAC region for all relevant KPIs including but not limited to:

- New customer acquisition and related acquisition costs
- Overall marketing budget and the return on any spend
- Revenue
- Customer experience and VOC
- Research and insights

Who You Are:

- Have a deep understanding of the customer and a proven background in B2B - you know what makes an SME tick
- Are evangelical about all things digital marketing and have successfully built and delivered digitally focused strategies across SEO, paid search & programmatic
- Managed and coached high performing teams to achieve what was once deemed impossible - you lead others by inspiring them to go further
- Have experience working in a high growth business and won’t be afraid to get stuck in, sometimes we all have to roll up our sleeves to get the job done
- A data-driven marketeer, with a diverse skillset, adept and comfortable delivering an omni-channel strategy
- Creative and analytical, with the ability to think creatively while utilizing metrics and KPIs to drive business and marketing decisions
- Comfortable working with ambiguity, not afraid to pivot, you build your strategy on ROI and you constantly seek to raise the bar
- Know what it is to grow an international business yourself, experience in the APAC region, namely the SEA and ANZ markets
- Comfortable working in cross functional teams because we go further if we go together
- Don’t shy away from challenge, positive challenge drives progress and innovation

What You will Bring:

- 8 or more years’ senior level marketing experience including team management
- Strong written and spoken proficiency in English
- Experience creating a program of work that stands out from the crowd and helps transform the business to becoming a well-known, liked and trusted brand
- Demonstrated ability to use metrics and KPIs to drive business and marketing decisions
- Committed to putting the customer at the heart of all development and implementation activities
- Experience workings as a team player and able to work closely with various local, regional and global teams
- Able to work across multiple geographic time-zones
- Have understanding of, and respect for, different working cultures
- Ability to manage, optimize, and effectively deploy a marketing budget with proven track record of leading and influencing teams both locally and remotely
- Ability to navigate and adapt to a fast-paced and ever-changing environment, adopt an entrepreneurial mentality, not afraid to test out new ideas and roll up your sleeves to get stuff done
- Ability to challenge the status quo and thi