Head of Marketing

2 weeks ago

Singapore RAYMOND CONSTRUCTION PTE LTD Full time

**Statement Of Purpose **_(Overall Purpose of Job) _**:
To lead the development and implementation of strategic marketing initiatives to enhance organizations growth and support sales efforts within the construction sector.

**Major Duties & Responsibilities**

(A) Specific:

- Develop the corporate brand entity in consultation with the Business Unit (BU) Heads.
- Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.
- Identify new revenue opportunities and strategizing the implementation of marketing plans.
- Collaborate with BU Heads to develop innovative marketing strategies.
- Allocate resources effectively across various marketing initiatives while ensuring optimal ROI.
- Build and maintain strong relationships with existing clients to foster loyalty and encourage repeat business.
- Conduct market research and competitor analysis to identify opportunities and threats, and modify strategies as needed.
- Actively participate in industry associations and networking events to expand knowledge and build relationships.
- Reach out to potential customers and act as a bridge that connect the potential customers and BU Heads.

(B) General:

- Planning and execution of marketing activities.
- Establishing the company's brand identity and reputation within the construction industry.
- Other duties as assigned.

(C) Safety:

- Follow the safety procedures, rules and regulations and eliminate or reduce hazard at the work place.

**Job Requirements**

(A) Education, Qualifications & Special Training:

- Diploma and higher education qualification in Marketing / Business Administration or in any construction related field.
- Job holder without the above qualification but with relevant experience would be considered.

(B) Knowledge & Skills:

- People Management.
- Good communication (verbal and written) skills.
- Proficient in Microsoft Office.
- Good negotiation skills.

(C) Experience:

- Preferably with minimum 5 year of construction industry related experiences.

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