Assistant Director

4 days ago

Singapore Gardens by the Bay Full time

COMPANY DESCRIPTION

DESIGNATION : Assistant Director / Senior Manager (Marketing Communications)

RESPONSIBILITIES

You will deploy key communication techniques to raise awareness of the Gardens by the Bay, as well as eventually increasing visitor numbers, focusing on both the local and tourist market. You will also be required to assist with the development of the overall marcom strategy, manage marketing communications efforts together with the Public Relations manager, handle both creative and media agencies (ad-hoc basis) as well as conduct competitive analysis of GB’s products & services. Communications will be implemented across all consumer touch points, notably digital. You will work closely with the various departments within the Gardens, especially with the Business Development and Events/ Programming team. You are also required to have a holistic view of marketing GB to key audiences - the public, government-related agencies, as well as corporations in the private sector.

QUALIFICATIONS
- Minimum 10 years of relevant experience in marketing communications in the services industry
- Knowledge of digital media management required (social media planning and execution)
- Strong project management skills
- Strong written/oral communications skills
- Possess good interpersonal skills and able to work independently in a fast paced environment
- Possess out-of-box thinking and are a good team player
- Experience in marketing leisure destinations and/ or tourism would be an advantage, though not necessary
- Should be proficient in both English and Mandarin

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