Global Pm

7 hours ago

Singapore SUNLORD ELECTRONICS TECHNOLOGY PTE. LTD. Full time

**Key Responsibilities**:
1. **Marketing Strategy Development**:

- Develop and implement global product marketing strategies to drive brand awareness, market share, and revenue growth.
- Align marketing initiatives with company goals and market trends.

2. **Market Analysis and Research**:

- Conduct market research to identify customer needs, competitive landscape, and emerging industry trends.
- Analyze data to provide actionable insights for product positioning and differentiation.

3. **Product Launch and Positioning**:

- Lead go-to-market strategies for new product introductions, including messaging, positioning, and launch plans.
- Collaborate with sales teams to develop product value propositions and sales enablement tools.

4. **Cross-Functional Collaboration**:

- Work closely with product management, sales, and operations teams to align marketing efforts with business objectives.
- Coordinate with regional teams to adapt global strategies for local markets.

5. **Content and Campaign Development**:

- Create and manage compelling marketing materials, campaigns, and digital content to promote products and solutions.
- Oversee the development of technical documentation and product collateral.

6. **Performance Tracking**:

- Monitor and measure the effectiveness of marketing programs and campaigns.
- Use KPIs and analytics to optimize strategies and demonstrate ROI.

**Qualifications**:

- Master’sdegree in Marketing, Business, Electronics Engineering, or a related field; MBA preferred.
- Minimum of 10years of experience in product marketing in the electronics or technology sector.
- Strong understanding of electronic components and global market dynamics.
- Proven experience in leading global product launches and marketing campaigns.
- Excellent analytical skills and ability to interpret market data and trends.
- Exceptional communication, presentation, and interpersonal skills.
- Proficiency in digital marketing tools and CRM platforms.
- Ability to travel internationally as required.

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