Key Account Manager

5 days ago


Singapore Treasury Wine Estates Full time

**Key Account Manager '“ Malaysia BDF, Penfolds**

The primary purpose of the role is to grow the Penfolds wine portfolio as well as day-to-day management of distributor's key channel stakeholders, managing the Penfolds business in the Malaysia-Thailand duty free border stores and Langkawi. The role holder will create the footprint to drive the customers in terms of distributions and promotional activities for Penfolds and ensure that the distributors/customers overachieve the budget plans.

The role holder will also work to ensure that Penfolds brands dominate the wine category in the border stores and on-trade Langkawi by maximising the coverage of our brands and build direct relationships with key accounts and customers in the market. In addition, the role holder will provide key insights/market intelligence on the market.

**Key Responsibilities/ Accountabilities**:

- Inspiring customers on our brands, by giving support and by improving capability
- Set the objectives and targets; key in establishing distribution plan, marketing and promotional plans with the distributors /customers
- Work on the distribution plan and promotional calendar of activities with the customers to ensure proper execution.
- Ensure best in class execution, and significantly ramp up our in-store availability and presence across all border stores and on-trade outlets

**Experience, Competencies & Skills**:
Extensive and demonstrable commercial and marketing experience within a major FMCG company
- Excellent leadership and relationship building skills
- A proven track record of performance and delivery
- Strong problem-solving skills
- Brand building oriented
- Ability to constantly drive profitability
- Hands-on individual



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